Promotional products is the formal term.Swag (used collectively) is currently the cool term among event planners.Pros sometimes explain it ironically (to clients who have no sense of either humor or the …The t-shirt the sticker congratulations!(for anyone else who wants this swag, but isn't on page 1 or page 2 of the all time top users -- unfortunately we aren't able to gift this swag to everybody, but it will …