The average cost per lead for these two buys are $20.90 & $14.88 of the buy of the two marketing campaign.
What is marketing?
The practice of a business of promoting the purchase and sale of goods and services is referred to as “marketing.” Promotion, publicity, and advertising make up marketing. The marketing are the important part of the economies. The marketing are the based of the consumer behavior.
The typical pricing is the marketing campaign expenditure incurred to obtain a new potential customer. The average price per lead, or CPL, is computed to use the ratio of entire marketing spend / total leads and sales. CPL assists in determining the most effective marketing strategy.
Determine are the first marketing campaign cost are:
=$4,600/220
=$20.90
Determine are the second marketing campaign cost are:
=$6700/450
=$14.88
As a result, the first marketing campaign is $20.90. The second marketing campaign is $14.88.
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Final answer:
To calculate the average cost per lead for two advertising buys, we sum the costs ($4,600 + $6,700 = $11,300) and divide by the total leads (220 + 450 = 670), resulting in an average cost of $16.87 per lead.
Explanation:
The student's schoolwork question pertains to calculating the average cost per lead from two different advertising buys aimed at business travelers. To find the average cost per lead, we must divide the total cost by the total number of leads from both advertising buys.
First advertising buy: $4,600/220 leads = $20.91 per lead
Second advertising buy: $6,700/450 leads = $14.89 per lead
To calculate the average cost per lead, we add the total costs of both buys and divide by the total number of leads. Total cost is $4,600 + $6,700 = $11,300. Total leads are 220 + 450 = 670 leads. So, the average cost per lead is $11,300 / 670 leads = $16.87 per lead.
For 20 years, Art’s Flower Shop relied almost exclusively on advertising in the yellow pages to bring business to its shop in a small West Virginia town. One year, the yellow pages printer accidentally did not print Art’s ad, and Art’s suffered an enormous drop in business. Art’s sued for negligence and won a judgment of $50,000 from the jury, but the printing company appealed, claiming that under an exculpatory clause in the contract, the company could not be liable to Art’s for more than the cost of the ad, about $910. Art’s claimed that the exculpatory clause was unconscionable. Please rule.
Answer: The clause is unconscionable
Explanation:An unconscionable clause could be explained as a proposed agreement between two parties such that the terms of agreement is so biased or one-sided and hence unenforceable. The exculpatory clause in the other hand refers to a clause which relieves a party of liability during contract execution.
Based on the facts derived from the context above, Arts' claim that the exculpatory clause in the contract was unconscionable is true, this is because The yellow pages served as Arts' flower's only advertising channel for over twenty years, this is a clear exercise of monopoly. And yellow page negligence cost Arts' flower dearly even after monopolizing their advertisement option and as such yellow pages should be held accountable for negligence.
The court should rule in favor of Art's Flower Shop by affirming the jury's decision and declaring the exculpatory clause in the contract unconscionable due to its oppressive nature and the significant financial impact on Art's Flower Shop.
Ruling on Art's Flower Shop vs. Yellow Pages Printer
The issue at hand is whether the exculpatory clause in the contract between Art's Flower Shop and the yellow pages printer is unconscionable. An exculpatory clause limits a party's liability, but these clauses can be invalidated if deemed unconscionable under contract law, meaning they are so one-sided that they are oppressive or unfairly surprising to the disadvantaged party.
In this case, the clause limits the printer's liability to the cost of the ad ($910), despite the significant financial loss ($50,000) Art's suffered. To rule on this, the court would consider factors such as the bargaining power of each party, whether Art's had any meaningful choice in accepting the terms, and the clarity of the clause. Given that Art’s claims they relied almost exclusively on this form of advertising, the court might find the clause oppressive and thus unconscionable, particularly if Art's had little alternative but to accept the ad contract terms.
Based on these considerations, it is reasonable to rule in favor of Art’s Flower Shop, affirming the jury's decision and holding the exculpatory clause as unconscionable.
What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume?
a) Conditional ("If-Then") Branches
b) Decision Tree
c) Venn Diagram
d) None of these
e) Flow Chart
f) Hypothetical Imperatives
Answer:
b) Decision Tree
Explanation:
A decision tree is a support tool that allows for an organisation to make decisions analysing the possible consequences, event outcomes and cost resources.
In a crisis management plan, the Decision Tree defines the process to be followed once an issue or crisis is identified. It also sets responsibilities for team members, pausing publishing activities, and deciding when normal operations can resume.
Explanation:The element of a crisis management plan that defines the process that should unfold once an issue or crisis is identified is the Decision Tree. This component of the plan encompasses the sequential events to be triggered when a crisis arises. It outlines the team members responsible for handling the situation, directives on pausing publication activities, along with who has the authority to decide when a crisis concluded and operations can return to normal. The Decision Tree serves as a crucial guide, setting a clear path of action and decision-making during crisis management.
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A corporation records a dividend-related liability on the payment date. on the record date. on the declaration date. when the stock sells ex-dividend.
Answer:
Option A. Declaration date.
Explanation:
The reason is that the liability must be recorded when the obligation becomes probable and this is in-accordance with the International Accounting Standard IAS 37 Provisions, Contingent Liabilities and Contingent Assets, which says that the liability must be recorded when the obligation to pay becomes probable. On the declaration date, the obligation to pay dividend becomes probable, so it must be recorded as liability in the financial statements.
When writing a persuasive claim message to an organization, you should __________. a. suggest that the organization intentionally deceived you b. threaten possible litigation if the claim is not granted c. use emotional language to show how much the situation means to you d. appeal to the organization's sense of responsibility and pride in its good name
When writing a persuasive claim message, it is best to D. appeal to the organization's sense of responsibility and pride, support your claim with credible reasoning and evidence, and maintain a professional tone.
When writing a persuasive claim message to an organization, you should appeal to the organization's sense of responsibility and pride in its good name. To effectively support your claim with the most credible reasoning and evidence, it is vital to remain professional and courteous. Steering clear of accusations, threats, and overly emotional language increases the likelihood that your position will be understood and your claim taken seriously.
A claim letter should suggest why it is in the recipient's best interest to grant your request. This involves appealing to their sense of fairness or desire for continued business. Moreover, displaying confidence that the recipient will right the wrong is crucial, as is presenting the issue as a possible oversight rather than a deliberate action. By doing so, you hope to engage the reader's emotions, such as sympathy, in a manner consistent with the facts. Maintaining a respectful tone is central to framing a persuasive and compelling argument in a claim letter.
Mauve inc. purchased a global data collection and management system that provides detailed information about each of its customers. using this information, mauve is able to identify the individual needs of all its customers and provide customized products and services. this scenario illustrates the concept of:
Answer:
Mass Customization.
Explanation:
This a part of marketing strategy or factor that allows a customer to design certain features of a product while still keeping costs closer to that of mass produced products.
Mass customization is also a process of delivering wide market goods and services which are modified to satisfy a specific customer's need. Mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom made products with the low unit costs associated with mass production.
The HR department wants to ensure that the performance appraisal process is fair. When managers at Hautelook rate their subordinates, they need to be careful not to have their rating of a subordinate on one trait bias the rating of that person on other traits. This rater error is called ________.
Answer:
The halo effect
Explanation:
The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their character.
Answer: The rater error is called the halo effect.
Explanation: The halo effect is a cognitive bias which occurs when person A's initial positive judgment about person B unconsciously influences the perception that person A has about person B as a whole.
An example of this can be seen when a person initially thinks that someone is nice, therefore that person is intelligent.
Another example is the positive bias we have towards celebrities, based on the first impression we have about them.
Therefore, in situation given in the question above, Managers need to be careful in order that they do not rate their subordinates based on one trait only, as this would lead to the error called the Halo Effect.
The introduction of ________ has greatly simplified trans-shipment between various modes of transportation. Group of answer choices Containerization Freight on Board (FOB) Compartmentalization Cost Insurance and Freight (CIF)
Answer:
a. containerization
Explanation:
The containerization is defined as the system which uses intermodel containers for freight transport. By this methods, each container is considered an unit of product instead of smaller parts. The transport between shipment methods would be facilitated without affecting to commodities inside each containers. In addition, when many products are in the containers, the quantity of parcel can be easily controller. The standardized dimensions of containers used can help the exporter, importer or transporter easily make plan about shipment by different means.
Randy and john had known each other for many years. they had become best friends in college, where they both majored in accounting. after graduation, randy took over the family business from his father. his family had been in the grocery business for several generations. when john had difficulty finding a job, randy offered him a job in the family store. john proved to be a very capable employee. as john demonstrated his ability, randy began delegating more and more responsibility to him. after a period of time, john was doing all of the general accounting and authorization functions for checks, cash, inventories, documents, records, and bank reconciliations. (1) john was trusted completely and handled all financial functions. no one checked his work. randy decided to expand the business and opened several new stores. (2) randy was always handling the most urgent problem; crisis management is what his college professors had termed it. john
Explanation:
This scenario is one that is typical in some business situations, where one earns more responsibility in the end as a result of an individual's ability to handle lower task effectively.
The fact that Randy was always handling the most urgent problem; termed crisis management Indicates his leadership position in the business.
Instead of offering its products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of: Franchising Intensive distribution Indirect marketing Disintermediation Exclusive distribution
Answer:
Disintermediation
Explanation:
Disintermediation is the process when an organization or seller reach to its customers directly and surpass and remove the channel members. For example, if you are making furniture, you can place your furniture at the furniture selling retailers to sell your products. You can have another option which is to remove this retailer (intermediary) and start selling to the customers directly, this process is termed as disintermediation. You can do it either by making an online store or you can advertise your products in some newspapers or magazines. You can also get help from digital marketing as well.
The charts that are helpful in making comparisons between categorical variables are a. bar charts and column charts. b. scatter charts and line charts. c. bar charts and scatter charts. d. column charts and line charts.
Bar charts and column charts are two types of charts that can be used to compare category values.
Option a. is correct.
What are categorical variables?A categorical variable itself has a finite number of possible outcomes, allocating each human or other unit or observation to a specific group or nominal group based on some qualitative attribute.
Bar charts and column charts are two types of charts that can be used to compare category values.
Option a. is correct.
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Suppose for a particular year a firm had comprehensive income of $9,000, a beginning book value of equity of $76,000, and an ending book value of equity of $77,000. Using the clean surplus accounting relation, how much were the firm's dividends that year?
Answer:
B. $8000
Explanation:
Given that
Income = $9000
Beginning book value = 76000
Ending book value = 77000
Dividends = Income + beginning book value of equity - ending book value of equity.
Therefore,
Dividends = 9000 + 76000 - 77000
= 85000 - 77000
= $8000
Thus, dividends for the following year given the following data is = $8000
Answer:
$8,000
Explanation:
From the example given, let us recall the following,
A firm had a comprehensive income of =$9,000
A beginning book value of equity =$76,000
The ending book value of equity = $ 77,000
Then
By using the clean surplus accounting relation, the firm's dividends for that year is:
(Comprehensive income + book value of equity) - Ending book value of equity
The final value becomes
= $9,000 + $76,000 - $77,000 = $8,000
Congress is investigating U.S. involvement in the civil war in Argentina. They demand the President turns over to them information given to him or her by the State Department and the CIA. The president refuses asserting the right of __________.
Answer:
Executive privilege.
Explanation:
If the Congress is investigating U.S. involvement in the civil war in Argentina and they demand the President turns over to them information given to him or her by the State Department and the CIA. The president refuses, asserting the right of executive privilege.
The executive privilege is the assertion of the right to withhold certain information from the court or congress by the president.
It basically, provides immunity for the president from matters relating to foreign affairs, the military and national security.
Answer:
Executive privilege
Explanation:
Executive privilege is the right of the President and members of the Executive council to withhold certain information because of national security, effectively resisting subpoenas from the legislative and judicial arms of government.
Congress is investigating US involvement in the civil war in Argentina and are demanding the president turn over information he received from the STATE Department and the CIA but the President refuses their demand and invoking the right of executive privilege.
Victor is calling on Meridian Cabinetworks. His goal is to close a deal for a customized profile sander valued at about $3,500. He'd be willing to accept if Meridian purchases one of one his firm's ready-made sanders, which cost about $2,000. Victor wants to convince the owner of Meridian to use the sander and to provide his company with a testimonial that would help him approach other local wood workers. For Victor, the sale of the less expensive ready-made profile sander is his _____.
minimum call objective
Answer:
minimum call objective
Explanation:
For Victor, the sale of the less expensive ready-made profile sander is his minimum call objective. This term refers to the first basic business purpose that the sales-person has to accomplish in order for their sales pitch to be considered a success. Therefore since Victor is willing to accept selling the less expensive sander when making the call then that is his minimum call objective.
Erika, a research student, is passionate about science. She continues working in the laboratory long after all her peers leave for the day. She hopes to make a revolutionary breakthrough that can help mankind. Which of the following determinants of job satisfaction does Erika's attitude reflect?
A. Pay and benefitsB. SupervisionC. The work itselfD. Growth and upward mobility
Answer:
C) The work itself
Explanation:
Job satisfaction is one of the biggest factors that determines how much effort and passion an employee is willing to give at his/her workplace. A satisfied employee will always be more productive and efficient than an unsatisfied one.
There are several factors that affect job satisfaction including money earned, perks, power or simply the love for the work that you do. Erika's motivation is simply the love for the work that she does. She enjoys doing it every single day and hopes that her work will make a difference in the world.
Erika's attitude reflects the determinant of job satisfaction known as the work itself.
Explanation:Erika's attitude reflects the determinant of job satisfaction known as the work itself. She is passionate about her work in the laboratory and is motivated to make a revolutionary breakthrough that can help mankind. Her dedication and drive are centered around the nature of the work she is doing.
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Suppose that each of two prisoners, Mel and Max, has the independent choice of confessing to a crime or not confessing. If neither confesses, they spend 2 years in jail: if both confess, they spend 3 years in jail. If one confesses while the other does not, the confessor gets off with 1 year in jail while the other gets 6 years in jail. According to game theory, the likely strategy by the prisoners is that:
A. both will confess
B. neither will confess
C. Mel will confess and Max will not
D. both may or may not confess
E. Max will confess and Mel will not
Answer:
Here according to the game theory the likely strategy by the prisoner is that:
A. Both will confess
Explanation:
Here, in the given question it is mentioned that Mel and Max are two prisoners both have been given an independent choice of confession whether to confess or not for a crime they have done.
So, there are different cases which will lead to different actions by the court i.e.
If neither of them will confess they will have to spend 2 years in jail.If both will give their confession they will be spending 3 years in jail.If one of them confesses and the other does not do the one who will confess will get out of the jail within 1 year and the other one will get a 6 years of jail period.So, according to the Game theory, the strategy that is going to be likely followed is that :
A. Both the prisoners will confess.
32) As the CEO of Blue Corp., Terrell makes it a point to meet new hires at all levels of his organization. He explains the goals of the company and emphasizes the importance of an individual employee's role in the larger picture. This initiative of Terrell focuses on the ________ of performance management.
Answer:
Strategic purpose
Explanation:
In management , strategic purpose refers to a form of managerial action that is intended to achieve one specific goal/aspect of the operation.
Strategic purpose is intended to help the company meet its objectives in the long run, but the implementation of strategic purpose tend to be realized within the short period of time.
In the example above, the strategic purpose of the management is to increase individual employees role. In the long run, this most likely done in order to increase the company's overall efficiency since independent employees require very little supervision.
36) Elle Inc. is a firm that holds frequent reviews and feedback sessions for its employees. It demands that the same person review the employees of a team to ensure that the performance evaluation is consistent; tests-retests are conducted periodically to make sure the evaluation is consistent. These two steps taken by Elle Inc. focus on the ________ of performance management.
Answer:Reliability
Explanation:
The performance reviews are done to check if the employees are efficient in their performance and have desired productivity. Organisations look for reliable feedback in order to develop the company and the employees.
To get a reliable feedback Elle Inc has followed that the same person reviews the employees to get consistent feedback.
When different person does the review each person's review differ it will be difficult for the organisation to take decision.
Bryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is:_______.
A. overrated.
B. ineffective.
C. expensive.
D. simple.
E. easy.
Answer:
The answer is C. expensive
Explanation:
An integrated marketing communication (IMC) is an approach to brand communication where the different modes work together to create a seamless experience for the customer.
A short-run phillips curve shows an inverse relationship between
Answer: unemployment rate and the inflation rate.
Explanation:
The Phillips curve shows the relationship that exists between inflation and unemployment rates. The short-run Phillips curve looks like an L-shape and it reflects the inverse relationship between the two variables i.e unemployment and inflation.
As unemployment rates rises, inflation reduces and as unemployment rates reduces, inflation increases. A reduction in the aggregate supply will lead to a rightward shift the short run Phillips Curve.
The short-run Phillips curve shows the inverse relationship in economics between the rates of inflation and unemployment. When inflation rises, so does unemployment, and vice versa. This relationship is typically observed in short-term scenarios, as long-term factors can affect this balance.
Explanation:The short-run Phillips curve in economics demonstrates an inverse relationship between the rate of inflation and the rate of unemployment. To put it simply, as the rate of inflation increases, the rate of unemployment decreases, and vice versa. This relationship is largely observed in short-term scenarios because, in the long run, other economic factors come into play that can tilt this balance.
For example, if a country experiences a higher rate of inflation, businesses are more likely to make profits, which can then be used to hire more employees, leading to a decrease in the unemployment rate. Conversely, when the rate of inflation decreases, businesses may cut jobs resulting in an increased unemployment rate.
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An example of a discretionary item in the federal budget is
Discretionary spending, which Congress determines annually, includes fiscal policy changes such as stimulus checks or increased government aid. This is different from mandatory spending, which includes entitlement programs and fluctuates based on economic conditions and eligibility.
Explanation:An example of a discretionary item in the federal budget is fiscal policy changes. Discretionary spending is a portion of the federal budget that the Congress determines on an annual basis. It's the section of the budget that Congress can adjust up or down each year and includes items related to defense, education, and infrastructure. Important examples include the 2020 stimulus checks and increases in state and local government aid, both of which were implemented in response to the economic downturn caused by the COVID-19 pandemic. Similarly, the 2009 stimulus package was a discretionary budget item during the 2008-2009 recession. Discretionary spending stands in contrast to mandatory spending, which includes entitlement programs like Medicare, Medicaid, Social Security, unemployment insurance and SNAP which tend to rise or fall automatically based on economic conditions and eligibility.
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Supply chain ______ determines how to structure a supply chain including the product, selection of partners, the location and capacity of warehouses, transportation methods, and supporting management information systems.
Answer:
Supply chain design
Explanation:
Processing the supply chain relates to maintaining the day-to-day operations related to the goods and services.
The goal is to turn the raw material into the finished goods by going through the manufacturing work cycle so that the product is ready to be sold and shipped to the consumer with specified time and exact location.
In addition, it also focuses on achieving a strategic edge and improving customer satisfaction.
And, the supply chain design is a process by which a business designs and manages the supply chain to determine the appropriate combination between inventory, transport and production costs.
Since in the given situation, the the product, selection of partners, the location and capacity of warehouses, etc indicates the designing of the supply chain
Kitchen dishcloths are often difficult to rinse clean and typically dry slowly. A company recently developed a disposable kitchen cloth that rinses easily and dries quickly. Because this is a new product to the market, it can be said to be in the ________ stage of its product life cycle.
Answer:
Introduction
Explanation:
The product life cycle is the process of defining different phases of product going from one phase to another until it perishes from the market over a period of time. It helps companies to implement strategies according to the stage of the product in the market. The four phases of product life cycle are:
Introductiongrowthmaturity.Decline.Introduction: It is an initial stage of a product, where a new product is released in the market and stakes are very high as it requires more investment and promotion.
In the given case, a company have developed a new product and introduced in the market, therefore the product is in introduction stage of product life cycle.
In less than two years in the early 1920s, the cost of a German newspaper rose from 0.30 marks to 70,000,000 marks. This is a spectacular example of a. market power caused by a change in the country’s standard of living. b. market power caused by a single firm controlling the newspaper production. c. inflation caused by increased productivity in the economy. d. inflation caused by an increase in the quantity of money in the economy.
Answer: Option D
Explanation:
When there is inflation it increases the money flow in the economy. When there is increased money flow the customers spend a lot of money on the goods and services so the pricing of the products are also based on the inflation in the economy.
Though there is increased prices the income of the people are also increased to that level. This can simply be called as increased cost of living. The prices are increased due to the increased wages of the people.
Suppose the government misjudges the natural rate of unemployment to be much lower than it actually is, and thus undertakes expansionary fiscal and monetary policies to try to achieve the lower rate. These policies might at first succeed because
1. in the long run, as aggregate demand increases, unemployment is reduced.
2. in the short run, as aggregate demand increases, unemployment is reduced.
3. in the short run, this action will decrease aggregate demand and unemployment.
4. in the long run, as aggregate demand decreases, unemployment is reduced
Answer:
2. in the short run, as aggregate demand increases, unemployment is reduced.
Explanation:
The government misjudging the natural rate of unemployment to be much lower than it actually is, and thus undertaking expansionary fiscal and monetary policies to try to achieve the lower rate. These policies might at first succeed because in the short run, as aggregate demand increases, unemployment is reduced due to the expansionary policies.
Answer:
The answer is 2. in the short run, as aggregate demand increases, unemployment is reduced
Explanation:
As aggregate demand increases, more workers will be hired by firms in order to produce more output to meet the rising demand, and unemployment will decrease.
1. Almost all dissatisfied guests complain. Group of answer choices True False 2. About 13 to 16 guests out of every 100 are purposefully out to scam us and get something for free. True or False 3. If you solve a guest problem efficiently, quickly, and delightfully...That guest may be even more likely to use your product or service again than if he or she ever had a problem in the first place. True or False 4. Dr. Ricci gave two examples of excellence in guest service from which organizations? A. Walt Disney World, Universal Studios B. Publix, Pet Supermarket C.Publix, JetBlue D.Marriott, Hilton 5. It is only likely for a guest to receive outstanding service at luxury brands. That's why Ritz-Carlton, Mandarin Oriental, Four Seasons, and others are the best at what they do. True or False WILL GIVE 5 STARS
Answer:
1. Almost all dissatisfied guests complain.
FALSE, ONLY ABOUT 5-10% OF DISSATISFIED CUSTOMERS ACTUALLY COMPLAIN. SOMETIMES THAT RATIO IS EVEN LOWER DEPENDING ON THE INDUSTRY.
2. About 13 to 16 guests out of every 100 are purposefully out to scam us and get something for free.
FALSE
3. If you solve a guest problem efficiently, quickly, and delightfully...that guest may be even more likely to use your product or service again than if he or she ever had a problem in the first place.
TRUE, ABOUT 95% OF THE GUESTS WHOSE PROBLEMS WERE SOLVED IMMEDIATELY AND DELIGHTFULLY GENERALLY RETURN OR HAVE A VERY POSITIVE OPINION ABOUT THE HOTEL.
4. Dr. Ricci gave two examples of excellence in guest service from which organizations?
C) Publix, JetBlue
5. It is only likely for a guest to receive outstanding service at luxury brands. That's why Ritz-Carlton, Mandarin Oriental, Four Seasons, and others are the best at what they do.
FALSE
Not all dissatisfied guests complain, and the proportion of guests that are trying to scam is difficult to accurately gauge. Effective problem resolution can encourage repeat business with a guest. Outstanding service is not restricted to luxury brands.
Explanation:1. While it may seem that almost all dissatisfied guests complain, this statement is not always true and can vary depending on the context and specific situation. It should be noted that satisfaction levels can be subjective and not all dissatisfied guests voice their complaints.
2. The claim that about 13 to 16 guests out of every 100 are trying to scam is subjective and also varies with different sectors of hospitality business. It's hard to put a concrete percentage on such behavior.
3. If a guest's problem is solved efficiently, quickly, and delightfully, the guests are more likely to use your product or service again. This speaks to the importance of effective and prompt customer service in generating repeat business.
4. Without the specifics of Dr. Ricci's examples, I cannot verify which organizations Dr. Ricci used for examples of excellent guest service.
5. It is not only luxury brands like Ritz-Carlton, Mandarin Oriental, Four Seasons that provide outstanding service. Many non-luxury brands also excel in guest service, debunking the false impression that exceptional service is exclusive to luxury brands.
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Aldi is a chain of discount supermarkets based in Germany. The company has recently started opening stores across the United States. Based on this information, the product development strategy being pursued by Aldi is known as a _______ strategy.
Answer:
Market development
Explanation:
Aldi has recently started to open its supermarket chains in the US based on its market development. Market development is a technique to identify a new market or a new growth strategy. It is a way to target new market segments and new customers. Many firms and organizations use market development technique to expand their businesses locally and internationally.
Aldi is using a market development strategy to expand its chain of discount supermarkets from Germany into the United States, which involves offering its existing products to a new market.
Explanation:Aldi, the German chain of discount supermarkets, uses a specific product development strategy when expanding into new markets like the United States. The strategy Aldi is pursuing is known as a market development strategy. This type of strategy involves taking existing products into new markets or geographical areas. As Aldi opens stores across the U.S., it offers similar products that have been successful in its home market of Germany to a new customer base, adapting to local tastes and preferences as necessary.
Franchising is another common strategy used by businesses, particularly in the fast food industry, but it differs from a market development strategy. While franchises can also spread across different countries, the franchisee is usually responsible for managing the individual locations. In the case of Aldi, the brand itself manages the expansion and operations of its new international stores.
The city of Plainview sold its maintenance facility in an all-cash transaction and used the proceeds to improve the city’s financial position. The city then leased the building from the new owner on a non-cancellable basis. The city will be responsible for the maintenance and upkeep of the facility. These transactions illustrate:
A) both an operating lease and a sale and leaseback.
B) an operating lease.
C) a sale and leaseback.
D) a fully amortized lease.
E) a leveraged lease.
Answer:
The correct option is C,a sale and leaseback
Explanation:
A sale and leaseback is financing arrangement where the business owning an asset sells the asset for cash and leases back the asset in order to continue to benefit from its usage,a good question to ask would be ,what has happened in actual terms?
In clear terms,The City of Plainview has used its maintenance facility as collateral for a borrowing which is cash received in the sale and leaseback transaction.
In effect, a liability to the extent of the cash received should recorded,as this depicted the substance over form concept in accounting,where the true impact of transactions takes precedence its mere legal form
What are the advantages and disadvantages of labor unions? Do you think labor unions are fair to employers? How might they be taken advantage of?
Answer:
Advantage: Labor Unions allow employees to get together and discuss their job and creates the ability to improve their working conditions and/or pay
Disadvantage: Employees can be fired for joining a Labor Union
Labor unions are fair to employers because their employees are free to do what the please in means of how they gather and what they discuss
They can be taken advantage of by: being fired for the assumption of being in a union
Explanation:
Colorado economy: the annual business report (1993-1994) indicates that for the past decade the cattle ranching industry in colorado has held steady with a mean total cash receipt of about 2.7 billion dollars annually. a sample of 30 ranches has a mean total cash receipt of 2.85 billion dollars with standard deviation of 0.55 billion dollars. is the colorado cattle ranching expanding?
Answer:
The colorado ranching is not expanding
Explanation:
The null hypothesis, H₀ : μ = 2.7 billion
Alternative hypothesis, Ha : μ > 2.7 billion
[tex]\bar{X} = 2.85 billion[/tex]
[tex]\sigma = 0.55 billion[/tex]
n = 30
The observed test statistic,
[tex]t_{o} = \frac{\bar{x}- \mu}{\frac{\sigma}{\sqrt{n} } }[/tex]
[tex]t_{o} = \frac{2.85- 2.7}{\frac{0.55}{\sqrt{30} } }\\t_{o} = 1.494[/tex]
Degree of freedom = n-1 = 30 -1 = 29
Significance level = 0.05
For the critical value, we check the t - table at 0.05 significance level
[tex]t_{crit} = t_{\alpha, df} = t_{0.05, 29} \\t_{crit} = 1.699[/tex]
[tex]t_{0} = 1.494\\t_{crit} = 1.699[/tex]
Since[tex]t_{0} <t_{crit}[/tex], we will accept H₀
That is the mean total cash receipt is 2.7 billion and the colorado ranching is not expanding
Final answer:
The mean total cash receipt of the cattle ranching industry in Colorado has been steady for the past decade. However, a sample of 30 ranches shows a higher mean total cash receipt, indicating that the industry may be expanding.
Explanation:
The mean total cash receipt of the cattle ranching industry in Colorado has been steady at about 2.7 billion dollars annually for the past decade, according to the annual business report from 1993-1994. A sample of 30 ranches shows a mean total cash receipt of 2.85 billion dollars with a standard deviation of 0.55 billion dollars. To determine if Colorado cattle ranching is expanding, we need to compare the sample mean to the population mean. Since the sample mean is higher than the population mean, it suggests that the Colorado cattle ranching industry is expanding.
Anheuser-Busch, InBev NV, the maker of Bud Light, proposed a merger with Modelo, the maker of Corona. At the time of the proposed merger, AB InBev NV held 39% of the beer market, Miller/Coors held 26%, Modelo held 7%, and Heineken, the last of the big four held 6%. Other beer makers combined hold the remaining 22% of the U.S. beer market. The combination would give AB InBev NV 46% of the market. Modelo has been one of the market players that has resisted the parallel price increases in the industry.
Which of the following is correct?
a. The merger is simply an asset acquisition.
b. The merger is exempt under the failing company doctrine.
c. The merger proposed is a horizontal one.
d. The merger proposed is a vertical one.
Answer:
Option C. The merger proposed is a horizontal one
Explanation:
In the horizontal merger, the two or more than two companies acquire the company which is in the same industry. Such type of mergers are proposed because it would enable the company to force the other rivals to move according to the thier decisions that has affect on the other rivals or achieve what collectively is possible. So this increases the benefits through integration, access to better technology, increased market share and increased cost savings as well.
Final answer:
The proposed merger between Anheuser-Busch InBev and Modelo, both big players in the beer market, constitutes a horizontal merger as it involves the consolidation of market competitors.
Explanation:
The proposed merger between Anheuser-Busch, InBev NV, the maker of Bud Light, and Modelo, the maker of Corona, is an example of a horizontal merger. A horizontal merger is defined as the merger of competitors who operate within the same industry segment. Given that both companies are major players in the beer market and directly compete with one another, the merging of these entities would consolidate market share and likely increase Anheuser-Busch InBev NV's control over the market to 46%. This contrasts with a vertical merger, which would involve companies at different stages of the supply chain merging, such as a manufacturer and a distributor. Therefore, the correct answer to the question posed is c. The merger proposed is a horizontal one.