Hi
1- was on track ... ( it seems you already correct it; the typing is different) subject => Sir Paul Smith -sing.
2- his dreams were all about. (subject => his dreams- plural)
3- the 531 collection of jackets, jerseys and shorts is understated ... (subject => the collection -sing.)
4- Dominant materials include Ventile cotton and Merino whool which offer breathability and durability .... subject => dominant materials - plural
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Answer:
As a teenager, Sir Paul Smith, now one of Britain’s best-known fashion designers, WAS (1) on track for a very different career. A promising young athlete, he held ambitions of being a professional cyclist, but it wasn't to be. A serious car accident at age 17 put him in hospital for six months and his dreams WERE (2) all but over...
His 531 collection of cyclejackets, jerseys and shorts IS (3) understated, using materials such as Ventile cotton and Merino wool, which OFFER (4) breathability and durability. There are smart design features throughout, such as reflective panels, retractable“splashguards” and rubberised hems.
Explanation:
1. The subject of this verb is “Sir Paul Smith”, which is third-person singular. The verb “was” is used for nouns in third-person singular
2. “dreams” is a plural noun, and it is in third person plural. “Were” is used for third-person plural nouns or pronouns.
3. Here, the head of the subject is “collection.” This noun is a collective noun, meaning that it is a noun that refers to two or more things but that has a singular form, and thus, only agrees with singular verbs, like “is.”
4. The subject “Ventile cotton and Merino wool” has two nouns, thus, their verb should be “offer.” “Offers” is only used for third-person singular nouns or pronouns (he, she and it).
Question 17 of 24
A hiker gets caught in a snow storm and must find shelter and build a fire to
keep warm. What type of conflict is this?
A. Character vs. nature
B. Character vs. self
C Character vs. character
D. Character vs. society
What word completes the sentence?
He will have _____ his work by next week.
finish
finished
Answer:
finished
Explanation:
have finish is the wrong tense
Social responsibility meaning?
Answer: Social responsibility is the idea that businesses should balance profit-making activities with activities that benefit society. It involves developing businesses with a positive relationship to the society in which they operate.
Explanation:
Habit 3, put first things first in computer terms says :
- I am the programmer of my life
- i am writing the program of my life
- i am executing my program of my life
- none of the above
Explanation:
I am writing the program of my life
I am the programmer of my life
I am executing my program of life
Habit 3, 'put first things first,' when interpreted in computer terms, aligns most closely with the idea that you are the programmer of your life, implying that you write and execute your own life's program, akin to a programmer creating and running software.
Understanding Habit 3: Put First Things First in Computer Terms
The correct analogy for Habit 3 in the context provided would be, "I am the programmer of my life", as it inherently suggests that you are both writing and executing your life's program. This empowers you to take charge, make decisions, and act on them, rather than letting external factors or other people's programs dictate your actions.
When addressing Habit 3, 'put first things first,' through the lens of computer terminology, we delve into self-management and prioritization by making an analogy with programming. The habit suggests that you are the one in control of your life, likening it to a programmer who both writes and executes a program. Rather than being passively influenced by external programs, you should actively design and follow through with your own.
Read the first sentences of President Kennedy's Report to the American People.
This afternoon, following a series of threats and defiant statements, the presence of Alabama National Guardsmen was required on the University of Alabama to carry out the final and unequivocal order of the United States District Court of the Northern District of Alabama.
Which best describes how President Kennedy appeals to the audience at the beginning of his speech?
President Kennedy's opening lines in his address establish the seriousness of the situation regarding segregation, emphasizing federal resolve to enforce desegregation through National Guardsmen, setting the stage for advocating new civil rights legislation.
At the beginning of President Kennedy's address, he appeals to the audience by presenting a situation in which federal intervention was required to enforce a court order for desegregation at the University of Alabama. By mentioning the defiant statements, the threats, and the deployment of the Alabama National Guardsmen, Kennedy aims to establish the serious nature of the segregationist policies and the firm resolve of the federal government to uphold constitutional rights and court orders. This sets the tone of his speech, emphasizing the importance of federal action in civil rights and prepares the ground for his later demand that Congress pass a new civil rights bill.
When answering essay questions, the main idea of your essay _____. A. must address the essay question directly B. must be part of the first sentence C. must include all the details of the essay D. must be part of the last sentence in the introduction
Final answer:
The main idea of your essay must directly address the essay question, emphasized by a clear and focused thesis statement in the introductory paragraph. Each supporting paragraph should further this thesis, ensuring a coherent, well-structured essay.
Explanation:
When answering essay questions, the main idea of your essay must address the essay question directly. It is essential to form a specific opinion and articulate that into a controlling idea - the main idea upon which you build your thesis. This crucial step ensures your essay is focused, relevant, and directly answers the question posed. Always include a clear thesis in the introductory paragraph to immediately make your thesis clear to the reader. The foundation of a good essay is not only in answering the question directly but also in proving the thesis throughout the essay while staying focused on the main idea. Remember, each paragraph should support your thesis with a topic sentence that acts as a mini-thesis, further illustrating the essay's overall point. This approach keeps your essay organized, clear, and directly aligned with the essay's main objective.
Read the excerpt from “Raymond's Run.”
[My father] can beat me to Amsterdam Avenue with me having a two-fire-hydrant head start and him running with his hands in his pockets and whistling.
Squeaky’s description of her father shows readers that she
knows she will never be as fast as her father.
admires her father’s natural running ability.
wishes her father was a more serious runner.
likes that her father can beat her in a race.
Answer:
In this excerpt from Raymond's Run Squeaky's descrption of her father shows that she admires her father's natural running ability. The correct answer is the second one.
Explanation:
In these lines, the reader can realize how proud Squeaky is of her father; she even jokes about him winning even in an imaginary race with him doing the less effort ("and him running with his hands in his pockets and whistling"). She says her father would win even if she had two-fire-hydran head start. She sounds amazed and proud by her father's running ability.
The first answer is also true, but I don't feel it is accurate enough because the tone of the lines is very joyful, she doesn't care that her father is a better runner than her, on the contrary she sounds glad.
b at least i think i hope it helps and stay inside
Beginning a non-fiction essay with a story
A)brings fantasy to life B)honors the main character C)increases interest
D)limits scope
Final answer:
Beginning a non-fiction essay with a story helps to increase interest among readers by drawing them into the essay's narrative. This method serves to signal the essay's themes and central conflict while setting the stage for what follows. It uses literary devices to create a compelling narrative structure, even within the realm of non-fiction.
Explanation:
Beginning a non-fiction essay with a story can increase interest among readers. Unlike starting with a broad, generic sentence, opening with a captivating anecdote or event draws the reader into the action and sets the stage for the essay's central theme. Writers can engage readers with varying methods such as an overview, an interesting opening event, or a direct anecdote. This tactic helps to pique curiosity and encourage readers to continue delving into the essay.
Creative non-fiction writing allows for an artistic expression of true stories, utilizing various literary devices. The introduction serves not only as an entrance into the writer’s world but also presents the thesis or central conflict, which is then elaborated upon as the essay progresses. By demonstrating subject, place, or personality in action, the writer emphasizes the significance of scene and creates a narrative frame that captivates the audience.
It is important to recognize the freedom within non-fiction to explore memories and experiences in a non-linear fashion, embracing the essay's potential to wander and uncover the meaning within these narratives. Ultimately, the writer should conclude by resolving the central conflict and leaving a lasting impression on the reader, utilizing sensory details to make the story come alive.
what is the best way to write the stage directions
The best way to write the stage direction is Martha: (Looking bewildered and taking a long pause before speaking) Josh what can I say about you? Thus the (D) option is correct.
What is the Play in Literature?Play is basically a drama or the literary work written on for the stage performances. The characters act in that way after understanding the play.
Thus the best stage direction is Martha: (Looking bewildered and taking a long pause before speaking) Josh what can I say about you?
Thus the (D) option is correct.
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1) Some sacrifices are made for ideals. People who believe in justice, such as Martin Luther King Jr. and Nelson Mandela, often make sacrifices for their beliefs. (2) In fact, both of these leaders spent time in prison because they stood up for their beliefs. (3) It is upsetting to think that society punished these people who are now considered heroes. (4) The sacrifices they made helped change the world.
Which sentence is off topic?
the first sentence
the second sentence
the third sentence
the fourth sentence
Answer:
The third sentence - "It is upsetting to think that society punished these people who are now considered heroes".
Explanation:
The given statements except for the third one, are depicted in an informative tone that displays and describes the readers about the sacrifices made by Martin Luther King Jr. and Nelson Mandela for the reformation of society. The third sentence is going off track as it portrays the consequence that they faced which is diverting the tone and flow of the information. Thus, this one is off-topic as the focus here is not towards the brutality these heroes faced but the sacrifices they made for their beliefs in order to reform the society and how eventually they became successful in their attempt.
Match each excerpt to the point of view it is written in
first person
second person
third person
"I never saw anybody that looked stupider,
a Violet said so suddenly that Alice quite
jumped; for it hadn't spoken before.
(Lewis Carroll, Through the Looking Glass)
You are not the kind of guy who would
be at a place like this at this time of the
morning. But here you are, and you cannot
say that the terrain is entirely unfamiliar,
although the details are fuzzy
(Jay McInerney, Bright Lights, Big City)
There were six young colts in the meadow
besides me; they were older than I was
some were nearly as large as grown-up horses.
(Anna Sewell Black Beauty)
ivate Win
mentum. All rights reserved.
The excerpt from Lewis Carroll's 'Through the Looking Glass' is in third person, Jay McInerney's 'Bright Lights, Big City' is second person, and Anna Sewell's 'Black Beauty' is first person.
The excerpts provided by the student each depict a different point of view used in narrative writing. Here is the matching of each excerpt to the correct point of view:
The excerpt from Through the Looking Glass by Lewis Carroll is written in the third person point of view, as it uses pronouns like 'it' and 'Alice' referring to characters from an outside viewpoint.The excerpt from Bright Lights, Big City by Jay McInerney is written in the second person point of view, as it directly addresses the reader with the pronoun 'you'.Finally, the excerpt from Black Beauty by Anna Sewell uses the first person point of view, which is evident through the use of 'I' and 'me' as the narrator recounts their own experiences.Which statement best identifies the conflict in this excerpt
Can’t answer if you don’t list the options and the excerpt.
Answer:
The correct answer is B, please give me brainliest or a thanks if this helped. Have a lovely day.
Explanation:
American style Chinese food vs authentic Chinese food
Answer:
authentic
Explanation:
you dont get food poisoning
American-style Chinese food differs significantly from authentic Chinese food due to cultural adaptation. Individuals often prefer their native culture's foods and can find foreign cuisines surprising, as observed by sociologist Kalervo Oberg. The late food writer, Anthony Bourdain, showcased an alternative perspective, exploring and celebrating different cuisines.
Explanation:The differences between American-style Chinese food and authentic Chinese food can be substantial, largely due to the process of cultural adaptation. American-style Chinese food has evolved to accommodate western tastes and ingredients.
Talking about cultural adaptation, sociologist Kalervo Oberg noted that individuals often favor their native culture's foods and might find other cultures' cuisine surprising or even less appealing. This is why when an American visitor is in Italy, they might long for a 'real' pizza or criticize the Italians' different driving habits.
Many people, like the late celebrated food writer, Anthony Bourdain, however, embrace different cultures and their cuisines. But generally, many people might find unusual dishes, like raw donkey meat or rodent parts, quite off-putting, while their own cuisine, such as eating cows or pigs, seems entirely normal. Such contrasts in attitudes highlight the complexities associated with cultural adaptation and cuisine.
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Which list shows the order in which the plot of a story is usually structured?
Answer:
The form in which the narrative plot of a story is commonly found is:
Start. Developing. Final.Explanation:
To properly elaborate a narrative plot you must focus on three guidelines that I will mention below:
The beginning where you narrate some antecedents of the characters and the world in general where they operate. The development where the main character or characters must overcome some eventuality that gives meaning to the story. The end where the main characters can reflect on what happened throughout their journey, expose some actions performed as positive or negative, and visualize the future that comes to them.
What is the primary purpose of this poster?
O to convince the audience to reject an idea
O to convince the audience to take an action
O to convince the audience to discredit a belief
O to convince the audience to feel a certain way
Explanation:
to convince the audience to take an action
Answer:
to convince the audience to take an action.
Explanation:
The primary purpose of this poster is to convince the audience to take an action, in very particular terms, it intends to motivate people to, first of all, register to vote, and, secondly, to vote for the Democratic Party, its representatives, and the very basic principles that they specifically spouse in this poster, which are lasting peace and security for all, principles that one can assume are not those of the competing party, in this case, the Republican Party.
8. When you connect a work of fiction to its historical context, you
A imagine yourself in the story's settings and the character's situations
B consider the events and customs of the time period in which it was
written
C picture a historic event taking place in the present day
Dresearch a similar historical event and note the differences between
the two
Answer:
imagine yourself in the story's settings and the character's situations- A
Answer:
The correct answer is option B "consider the events and customs of the time period in which it was written".
Explanation:
Several milestones of works of fiction have been written in previous centuries. For instance, the novel "One Thousand and One Nights" was written during the Islamic Golden Age around 1706 to 1721. In order to understand the historical context of this novel and other ancient novels is necessary to consider the events and customs of the time period in which it was written. This is important since the author or authors of the work of fiction followed the events and customs of the era.
How does the author's use of the term "japanese american" change over the course of the text
Answer:
Well after the bombing of Pearl Harbor people persecuted Japanese people, so the few relationships there were between Japanese and Americans had to be kept secret because people would then abuse those involved in the relationship as a public example. This is just like African American-American relationships around the colonial days.
Explanation:
Answer:
ExplWell after the bombing of Pearl Harbor people persecuted Japanese people, so the few relationships there were between Japanese and Americans had to be kept secret because people would then abuse those involved in the relationship as a public example. This is just like African American-American relationships around the colonial days.anation:
Study the editorial cartoon Join, or Die, created by Benjamin
Franklin in 1754.
What does the symbol of the divided snake most likely
represent?
the American colonies' cooperation with one another
the weakness of American colonies when they operate
separately
O the need of American colonies to rid themselves of
predators
Benjamin Franklin's personal opinion of snakes and other
predators
F
O
JOIN, or D I E.
Save and Exit
Next
Submit
Mark this and return
Answer:
B
Explanation:
The weakness of American colonies when they operate separately.
The correct resposne is - the weakness of American colonies when they operate separately. Therefore option B is the correct response.
What are American colonies?A set of British colonies on the Atlantic coast of North America were known as the Thirteen Colonies, sometimes known as such Thirteen British Colonies, the Thirteen American Colonies, or subsequently as the United Colonies.
The initial states of the United State of America were composed of the 13 colonies, a collection of settlements. Nearly all of the colonies were established by the English, and they were all situated along North America's East Coast. 13 colonies proclaimed their independence from Britain in 1776.
As a result, the English North American colonies were primarily commercial endeavors. Their main objective was to produce money, but they also gave England's excess population a place to go and (in certain situations) had greater religious freedom than England did.
13 Regions of Colonies. Climate/Geography - The New England colonies had harsh, brutal winters and pleasant, long summers. Near the ocean, the ground was flat; further inland, it rose to hills and mountains. In general, the soil was rocky and poor, which made farming challenging.
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what do u value in family
Answer:
It is a blessing to have a family. All those who have a family should make it a point to value their presence in your life as they will guide you when you need them the most. So, if you need the right motivation for valuing the presence of you family, look at the following reason as they will give you the right incentive to do so.
Explanation:
Match the jargon term to its standard English counterpart.
1. advantageous
affected
2. cutting edge
helpful
3. disseminate
use
4. impacted
latest
5. state-of-the-art
leading
6. utilization
spread
Explanation:
Jargon are the formal words that are used by the professionals. Such words are not usually understandable by the normal people. These are the specialized or technical words. Such words are only understandable by professors or professionals of the concerned subject.
Following are the jargon and the English counterparts
1) Advantageous Helpful
2) Affected Impacted
3) Cutting Edge Leading
4) Disseminate Spread
5) State of the Art Latest
6) Utilization Use
Vehicle ownership
Quiz
1.
You'll be required to carry extra insurance coverage if
A youve been convicted of a DUI
Byou ve been convicted of a felony
C. you are the victim in a crash
D. you are not a US citizen
A current vehicle registration expires at_
registration form
of the first owner listed on
A noon on the birthday
Answer:
A youve been convicted of a DUI
Explanation:
Driving Under Influence, is what we call when people drive while drunk or under the influence of other substances that affect their capacities, if you are convicted for driving under influence this means that you could do it again, or that this is a habit of yours, so you need to carry extra insurance coverage because chances are that you are going to eventually crash because of your poor choices of drinking and driving.
Is the following statement true or false?
Each paragraph should focus on two or more ideas.
true
false
Answer:
true
Explanation:
thats because you should be able to provide two or more facts or reasoning behind your statement that's just how it works
Read the paragraph.
[1] Our house was once a stop on the Underground Railroad. [2] It was common for an enslaved person to stop there
on their way to the North. [3] The Underground Railroad were a network of hiding places. [4] The cellar beneath our
house has a secret door that was installed to trick slave catchers.
Which sentence has a pronoun-antecedent agreement error?
sentence 1
sentence 2
sentence 3
sentence 4
Answer:
sentence 2
Explanation:
Pronoun-antecedent agreement refers to the correspondence between a singular noun (or antecedent) and a singular pronoun, or a plural noun and a plural pronoun. Therein, in the sentence, the singular noun phrase an enslaved person does not match with the plural pronoun their. As a result, the revised version of the sentence would be:
It was common for an enslaved person to stop there on his or her way to the North.
Sentence 2 has a pronoun-antecedent agreement error. Therefore, the correct option is option B.
What is pronoun-antecedent agreement error?Published by Jack Caulfield on February 2, 2023. February 22, 2023, revision. Choosing a pronoun that agrees with its antecedent (the earlier word and noun phrase it refers to) with terms of number, person, or gender is known as pronoun-antecedent agreement.
When a pronoun is inconsistent with its antecedent, you are making a pronoun-antecedent error, which can be confusing in your writing. Pronouns, like him, her, and all of them, serve as generic noun substitutes. The noun that a pronoun substitutes is known as an antecedent. Sentence 2 has a pronoun-antecedent agreement error.
Therefore, the correct option is option B.
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According to hymn to the nile, what is the most important gift of the nile
Hi !!
According to hymn of the Nile, the most important gift was its flooding which permitted the prosperity of Egypt .
The ancient Egypt considered the Nile as a God.
Beyond the Nile river is the Sahara desert where nothing grows.
The Nile river permitted crops and much more ....4
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Read the excerpt from Gilgamesh: A New English Version. At four hundred miles they stopped to eat, at a thousand miles they pitched their camp. They had traveled for just three days and nights, a six weeks' journey for ordinary men. When the sun was setting, they dug a well, they filled their waterskins with fresh water, Gilgamesh climbed to the mountaintop, he poured out flour as an offering and said, "Mountain, bring me a favorable dream." Which feature of epic poetry does this excerpt most clearly show?
Answer:
C. a vast setting of distant landscapes
Explanation:
edge 2021
The feature of epic poetry which this excerpt most clearly shows is C. a vast setting of distant landscapes
What is an Epic Poem?
This refers to the type of poem that has to do with a hero facing many adversaries and eventually triumphing.
Hence, we can see that from the given excerpt about Gilgamesh and his various adventures, one of the most clearly noted features of an epic poem is the vast setting of the distant landscapes.
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The role of social media in arbia
The social media in Arabia is by no means a free one. It is strictly regulated by the governments, and it is used for the purposes and agenda of the governments, instead of being used for getting to more information and different points of view. This leads to a usage of the social media for propaganda purposes, for manipulating the public, and in many ways to keep in the dark of what is actually happening by only giving space to things that are of use for the people in charge. So to put it simple, the social media in Arabia is mostly used a s propaganda mechanism.
the Point of view is the perspective a story is written from. In R.J. Palacio's Wonder, the point of view shifts several times to show you the same events from different perspectives. HOW IS THIS affecting THE NOVEL WONDER ASAP RIGHT AWAY 50 POINTS PLEASE!!
Final answer:
The shifting Point of View in R.J. Palacio's Wonder creates a richer understanding of events by providing multiple perspectives, therefore enhancing the tone, mood, and scope of the narrative. This technique adds depth to the plot and characters, encouraging empathy and understanding among readers.
Explanation:
The Point of View (POV) in a novel is critical as it shapes the reader's perception of the story. In R.J. Palacio's Wonder, the POV shifts between characters, allowing the audience to see events from multiple perspectives. This narrative choice creates a richer understanding of the characters and the dynamics between them. For instance, a situation may seem one way from the protagonist's first-person perspective, but when viewed from another character's POV, additional layers of meaning and complexity are revealed. This technique also adds depth to the plot, as readers gain a more well-rounded view of the novel's events.
Shifting POVs influence the tone, mood, and scope of the narrative. For example, when the story is told from a character's perspective, their personality and emotions can color the narrative, giving us insight into their thoughts and motivations. When the POV moves to another character, the tone and mood may change significantly, reflecting that character's own experiences and personality.
By exploring the same events through different eyes, the author is able to construct a multi-dimensional narrative that invites readers to consider the relative nature of truth and the complexity of human experience. The narrative approach in Wonder enhances empathy and understanding as the reader witnesses the same story from multiple viewpoints, showcasing how the characters grow and interact with one another over the course of the novel.
Read the excerpt from "Homesick Blues." You can take the girl out of the country, but you can't take the country out of the girl." That’s what my grandpa said to me before I left the farm to start my brilliant career in the city. I hugged him and reassured him that I would try not to get too big for my britches—another of his favorite sayings—because I thought that was what he meant. I knew he had some level of disdain for city dwellers that went back to his days in the army. According to Grandpa, he could always pick out the city boy from a group of farm boys because the city boy would be the one in the way while the farm boys did the work. Which statement best describes the narrator's grandfather?
He has a strong work ethic.
He dreams of living in the city.
He is lazier than other people.
He is meaner than other people.
Answer:
He has a strong work ethic.
Explanation:
Answer:
The best option is letter A) He has a strong work ethic.
Explanation:
From this excerpt of "Homesick Blues" we may reach a few conclusions about the narrator's grandfather. He is a very straightforward man whose values are deeply rooted. He clearly has a strong work ethic as we could expect from a person who was once part of the Army and who lives on a farm. He probably understands that obligations should come first, always. From his despise of city people, we can tell he believes them to be lazy and unskilled while farm people are hard-workers:
"According to Grandpa, he could always pick out the city boy from a group of farm boys because the city boy would be the one in the way while the farm boys did the work."
Select the correct answer.
What jazz influence is displayed in the following lines from Langston Hughes's poem "Deferred"?
I want to pass the civil service
I want a television set
You know, as old as I am
I ain't never
owned a decent radio yet?
I'd like to take up Bach
A
syncopation
B. call and response
c. improvisation
D. bamboula
dimentum
interved
Answer:
The answer is B) call and response
Explanation:
In music, a call and response is a succession of two distinct phrases usually written in different parts of the music, where the second phrase is heard as a direct commentary on or in response to the first.
[Essay]
Advandages and disadvantages of having
supermarkets
Answer:
Explanation:
Nowadays, shopping in supermarkets is becoming more and more popular. The most of people like shopping in supermarket but the others do not like. This essay discusses the advantages and the drawbacks of the shopping in supermarkets.
First of all, shopping in supermarkets helps consumer feel comfortable. The foods in the supermarket are good quality and safety and hygiene. Moreover, the prices between supermarkets and markets do not always too much different, even sometimes the prices of the supermarkets are cheaper than the market. Secondly, the services in supermarket are good. The service staff is very careful, thoughtful and enthusiasm. The supermarkets are prepared air conditioner, create a cool atmosphere for customers. Thirdly, opening hours from 7am to 21pm, it helps busy people have time to go shopping. Anytime the commodities are always available, it helps them can buy anything they want. Finally, Supermarkets often have great promotions and costumers will have the opportunity to receive attractive gifts which makes the costumer feel excited. Moreover Commodities in supermarkets are abundant and varied from high to moderate fit each consumer pocketbooks.
On the other hand, there are many disadvantages of the shopping in supermarkets: Firstly, displaying products in supermarket is not really good, sometimes the costumers feel uncomfortable when they can not find the right position for the items they need because of disturbance of the item, or misplaced quotation. This point can not fully belong to the supermarket, maybe it is costumer’s fault, but supermarkets should also pay attention to fix. Secondly, many people think that meat and fish is not fresh and delicious because it was frozen too long time. Vegetables are being contusion and flooding because there are many costumers choice them but they do not buy. Thirdly, the most of people feel uncomfortable because they must wait long time to cash register.
Summary, the appearance of supermarkets gave customers more options for shopping. That makes supermarkets becoming a "focal point" of the retail market in Vietnam. However, besides these services bring real benefits to customers, the supermarket should also interested and listening more to the actual needs of the people. Since then, changes in service mode, to best serve the needs of customers