Answer:
B. The heavy use of sales promotions has resulted in promotion clutter.
Explanation:
Sales promotion clutter refers to the high number of promotional messages or materials a consumer is presented with every day. When there are excessive promotion messages in the market, it becomes difficult for a business to stand out from the cloud. Today, TVs, Radio, Newspapers, and billboards carry hundreds of promotional messages. The business has to be innovative to cut through the clutter in the marketplace.
Sales promotions are still relevant in the market. Business must find unique and effective ways of capturing consumers attention while doing sales promotion. For example, companies are creating hilarious commercial video and posting them through social media websites. Business can make use of senses such as sound, sight, touch and smell in strategic locations such as shopping mall, retails centers, or in traffic jams to draw customers attention.
The correct answer is that the heavy use of sales promotions has resulted in promotion clutter. This is when consumers are presented with too many promotions at once, detracting from their effectiveness. Sales promotions are a temporary marketing tool used to boost sales.
Explanation:The correct statement about sales promotions is that 'The heavy use of sales promotions has resulted in promotion clutter.' Sales promotions are marketing strategies used temporarily by companies to increase sales and make their product or service more compelling. The heavy use of sales promotions can lead to a state called 'promotion clutter', which means consumers get bombarded with too many promotions at the same time, making it difficult for them to decide or distinguish one brand from another. Please note that sales promotions can be used in tandem with other marketing tools and are not solely for consumers but can be used for B2B (business to business) scenarios too. They are not inherently long-term strategies.
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A manager requires all job applicants to complete an online questionnaire that claims to tell the manager if each applicant is an extrovert or an introvert. In which aspect of the HRM process is this manger engaging?A) Bacground information
B) Reference checking
C) Ability testing
D) Personality testing
Answer:
D) Personality testing
Explanation:
Personality testing refers to assessing people to define their qualities and characteristics. So, the HRM process in which the manager is engaging is peronality testing because the manager is trying to know if the applicant is extrovert or introvert which is a caracteristic of the personality.
Jason rents rooms in his hotel for an average of $100 per night. The variable cost per rented room is $20. His fixed costs are $100,000 and his target profit is $20,000. For Jason, to earn his target profit, he will need to rent out ________ rooms.
A) 100
B) 20,000
C) 1,000
D) 1,500
E) It cannot be determined from the information provided.
Answer:
D) 1,500
Explanation:
rent per room =$100 dollars
variable cost= $ 20 dollars
fixed cost =$ 100,000.00
desired profits=$ 20,000.00
volume(V) to meet profit target;
Contribution margin per sale= $100-$20= $80
Profits = revenue-cost
=$20,000= Vx$80-$100,000
=20,000=v80-100000
v80=100,000.00+20,000
v80=120,000
v= 120,000/80
Volume =1,500
Which of the following is NOT a condition that favors the success of vertical integration?
a. availability of capital
b. availability of managerial talent
c. sufficiently high demand
d. small market share
e. All of these favor the success of vertical integration.
Answer:
d. small market share
Explanation:
Vetical integration is usually done to gain more market share and economies of operations and to win over competitors. If the vertical integration has less market share the company may not expand much and attain benefits.
In the context of consumer learning, which of the following statements is true of direct experience? Select one:
a. Information acquired is extremely vivid.
b. It does not have a strong influence on consumers' future behavior.
c. Information obtained is not credible.
d. It is highly subjected to marketing control.
e. Information cannot be retained in memory for long a time.
Answer: Information acquired is extremely vivid.
Explanation: Consumer learning involves consumers acquiring knowledge about a product consciously or unconsciously which directly affects their view of the product.
Since the knowledge gotten about the product is directly gained by the consumer, it creates a clear and lasting impression on them.
Jane receives an email claiming that her bank account information has been lost and that she needs to click a link to update the bank’s database. However, she doesn’t recognize the bank, because it is not one she does business with. What type of attack is she being presented with?
Answer:
Phishing
Explanation:
Phishing is a cyber attack, in which hackers and other criminals try to gather personal data like passwords, photographs, money, access to cloud files, etc. via deceptive emails with links, sent to thousands and thousands of people.
If Jane clicks and provides her passwords, and other personal information into a form, trusting it is a legitimate bank , then She may lose all her money and have many other problems like a cloned credit card, privacy, etc.
When the economy falters, people often look to the government to help push the economy forward again. In fact, the government uses many different tools to try to affect the economy. Economists classify these tools on the basis of two different types of policy _________.
Answer:
Monetary policy and Fiscal policy
Explanation:
There are two types of policies that the government uses to affect the economy. The first one is
1) Monetary policy is the use of changing interest rates or money supply to to affect the economy. For example if a government wants to slow down an economy they will increase interest rates so that the demand for money decreases and there is less investment in the economy. This is known as Contractionary monetary policy.
2) Fiscal policy is when the government changes tax rates or government spending in order to affect the economy, so if a government wants to boost an economy it will lower taxes to encourage business and this is known as expansionary fiscal policy.
Advertisements for Listerine mouthwash claimed that it was as effective as flossing in preventing tooth plaque and gum disease. This statement was true, but only if the flossing was done incorrectly. In fact, many consumers do floss
incorrectly. However, if flossing is done right, it is more effective against plaque and gum disease than Listerine. Is this advertisement deceptive?
Answer:
The answer is yes, it is deceptive.
Explanation:
Because Listerine was advertising a false information. It is a crime.
A US District Judge Denny Chin ruled against the listerine advertisements under the argument that they were false and misleaded and posed a publick health risk. The judge said that the implicit message that Listerine can replace floss is false and misleading, the dentists and hygienists have been telling their patients for decades to floss daily.
The Listerine advertisement is deceptive in the sense that it omits crucial information about the relative effectiveness of flossing done correctly versus using Listerine. This can be viewed as a misrepresentation through omission, which is a common ethical issue in advertising.
Explanation:This question pertains to the ethical considerations surrounding advertising communication. On one hand, the Listerine advertisement is factually accurate in the sense that if a person flosses incorrectly, using Listerine could indeed be as effective in preventing tooth plaque and gum disease. On the other hand, the advertisement can be viewed as deceptive because it fails to provide the full context that when flossing is done correctly, it is more effective than using Listerine.
This situation arguably represents a misrepresentation of facts through omission, a common business ethics issue in advertising. The advertisement presents only some of the facts, intentionally omitting crucial information that flossing done right is more effective. Therefore, while not outright lying, the advertisement can be perceived as misleading, hence, deceptive.
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What is the profitminusmaximizing rule for a monopolistically competitive firm? A. to produce a quantity that maximizes total revenue B. to produce a quantity such that marginal revenue equals marginal cost C. to produce a quantity that maximizes market share D. to produce a quantity such that price equals marginal cost
Answer:
The correct answer is option B.
Explanation:
Monopolistic competition is a market structure in which there is a large number of firms selling differentiated products which are close substitutes. Because of product differentiation, the firms are able to make their own prices.
A monopolistic competitive firm faces a downward-sloping demand curve. The firm is able to maximize profit by producing the output level where the marginal revenue is equal to marginal cost.
The price will be fixed above this point on the demand curve.
This profit-maximizing level of output is smaller than the socially optimal level and the price is higher than socially optimal. So a deadweight loss is created as resources are not allocated efficiently.
In the context of demand-supply integration, _____ includes the ways in which two or more companies will collaborate on activities or projects so that the customer gains the maximum amount of total value possible from the supply chain.
Answer:
The correct answer is Relationship integration.
Explanation:
It is defined as the ability of companies to develop social connections that serve to guide their interactions when they work together. More specifically, relationship integration is the ability to develop and maintain a shared mental framework between companies that describes how they will depend on each other when they work together.
Raptor Inc. has retained earnings of $500,000 and total stockholders' equity of $2,000,000. It has 100,000 shares of $8 par value common stock outstanding, which is currently selling for $30 per share. What will occur if Raptor declares a 10% stock dividend on its common stock?
a. net income will decrease by $80,000.
b. retained earnings will decrease by $80,000 and total stockholders' equity will increase by $80,000.
c. retained earnings will decrease by $300,000 and total stockholders' equity will increase by $300,000.
d. retained earnings will decrease by $300,000 and total paid-in capital will increase by $300,000.
under what circumstances should a company's management team give serious consideration to making an offer to supply private label footwear to chain values in a particular geographic region?
Answer:
This question is incomplete and incorrect in some parts, here is the full one:
Under what circumstances should a company's management team give serious consideration to making price offers to supply private-label footwear to chain retailers in one or more regions?
a) When the benchmarking data at the bottom of p. 7 of the latest FIR indicates that all sellers of private label footwear in that geographic region had a margin over direct costs of more than $2.50 per pair of private-label footwear sold to chain retailers
b) When chain retailers want to purchase private-label footwear with an S/Q rating that is 2- stars or more below last year's industry average for branded footwear
c) When the data in the latest Competitive Intelligence Report indicates that all of the winning bidders for P-L contracts sold more than 500,000 pairs of P-L shoes
d) When company managers conclude that the company has more than enough production capacity to produce the needed pairs of branded footwear and, based on their projections, determine that the company's profitability can be enhanced by making price offers to chain retailers and winning contracts to supply them with private-label footwear
e) When the company's market share for branded footwear in a geographic region is below the industry average and all the sellers of private-label footwear in the prior year made money on their private-label contracts
The answer is d)
Explanation:
A common misconception when it comes to manufacturing private-label goods is related to the lack of lucrativeness. Some may ask: Why should I manufacture goods for a retailer when I can sell them under my own brand?
The truth is - most companies (given their production management is efficient) have excess production capacity. That means that for a particular period, they are able to manufacture goods with a low, competitive cost per unit. Only when the production capacity is fully used, the production is optimal.
However, since most companies have a precisely defined budget for marketing, branding, packaging, distribution and logistics, sometimes it is very profitable to allocate some production capacity aimed just for products for a private-label.
This way, the costs related to marketing, branding, etc. will be transferred on to the retailer, while we reach our full production capacity in a particular geographical area of operating.
A company's management team should consider supplying private label footwear to chain values in a particular geographic region if there is significant demand and if the company has the capacity and resources to do so effectively.
Explanation:A company's management team should give serious consideration to making an offer to supply private label footwear to chain values in a particular geographic region under certain circumstances.
One circumstance is if the management team identifies a significant demand for private label footwear in that region. This can be determined through market research and analysis of consumer preferences.
Another circumstance is if the company has the capacity and resources to effectively supply private label footwear to chain values in that region without compromising the quality or timeliness of production.
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Currently, the Bureau of Labor Statistics does not include homemakers in its employment and labor force totals. What would happen to the unemployment rate and the labor force participation rate LOADING... if homemakers were included in these numbers?
Answer and Explanation:
Unemployment rate = (Unemployed/Labor force)*100
Labor Force Participation Rate = (Labor force/Adult population)*100
Labor force = number of unemployed + number of employed
Adult population = employed + unemployed + not in the labor force
When homemakers are included in the labor force as employed then the unemployment rate would go down, labor force would increase and so the labor force participation rate would increase.
The unemployment rate would decrease and the labor force participation rate would increase.
One year ago, you purchased a 6 percent coupon bond with a face value of $1,000 when it was selling for 98.6 percent of par. Today, you sold this bond for 101.2 percent of par.
What is your total dollar return on this investment?
$86$74$82$60$64
Answer:
option (A) $86
Explanation:
Data provided in the question:
Coupon rate = 6%
Face value of bonds = $1,000
Purchasing price (i.e the selling percentage at the time of purchase )
= 98.6% of par
Selling price = 101.2% of par
Thus,
Annual Coupon payment = Face value × Coupon rate
= $1,000 × 6%
= $60
Now,
Purchase price = $1,000 × 98.60%
= $986
Sales price = Face value of bonds × Selling price
= $1,000 × 101.20%
= $1,012
Therefore,
Total dollar Return
= Sales price + Annual Coupon payment - Purchase price
= $1,012 + $60 - $986
= $86
Hence,
The correct answer is option (A) $86
A product's package, guarantees, mass-media advertising for the product, direct marketing for the product, and the selection of distribution channels to move the product from the manufacturer to the consumer are examples of ________.
a. policy factors
b. output factors
c. process factors
d. marketing inputs
e. sociocultural inputs
Answer:
The correct answer is D) marketing inputs.
Explanation:
Marketing inputs: Marketing activities in the company are a direct attempt to reach, inform and persuade consumers to buy and use their products.
Input is a term applied in the field more than all economic and marketing, but basically it can be said that an input is any element that represents a fraction in the development of a product, understood as a product, everything that is produced for a given end. An input is all that material used in the manufacture of something larger, usually we associate it with the basic diet, this is because the ingredient of a food, however edible, individually, does not represent a complete food bolus, with a Standard regulation of each of its components, so it is considered as an input, as part of a whole.
Reusable modules, which are represented in the structure chart as rectangles with vertical lines on both sides, may often appear several times in a structure chart. These are called _____ modules.
Answer:
library
Explanation:
Because it is a reusable code and can be invoked from more than one point.
Lisa, a compensation analyst for a large government agency, is completing a job evaluation for her organization. She is reviewing the grades that have been established by skills, knowledge and abilities because several managers have complained that the jobs no longer "fit" into the defined grades.
What job evaluation method is Lisa using?
Ordering
Classification
Basic factors
Point method
Prioritization
Answer:
Classification.
Explanation:
Classification is a work evaluation method that is characterized by establishing a grid hierarchy whose works are evaluated by a grade structure. In this method there is an appropriate work classification standard, which corresponds to a set of standards and procedures expected for classification. The standard assists in the description and distinction of each relevant feature found at each job level, and is a benchmark for position classification.
The grade / category structure is a simple implementation and maintenance method and ensures faster grading processes.
What is budgetary control? a) The degree to which the CFO controls the budget. b) Another name for a flexible budget. c) The use of budgets in controlling operations. d) The process of providing information on budget differences to lower level managers.
Answer: Option (C)
Explanation:
Budgetary control is referred ton as the system of conduct which is further used in order to ensure that a company's revenues and their expenditures conform closely to their financial plan. This system usually involves setting up the personal objectives for the managers which are mostly inclined towards the budget, alongside a set of the rewards which are further triggered when these objectives are accomplished.
Omar Company uses a periodic inventory system and erroneously overstated ending inventory by $10,000 for the year ended December 31, 2017. Ignoring the tax effect, the effect on the 2017 financial statement includes an
Answer:
Profit will be overstated and Assets will be overstated
Explanation:
Income Statement:
Profit will be overstated by $10,000
Statement of financial position:
Assets will be overstated by $10,000
Some economists argue that competitive price-searcher markets are inefficient because
Answer:
A competitive price-searcher market is a market where there are low entry or exit barriers, and the suppliers can determine the price of their products. Some economists believe that this type of market is inefficient because the suppliers are not able to sell enough output in order to minimize their average costs. Since the demand is very elastic in price searcher markets, any price change will cause a drastic change in the quantity demanded.
Price searcher markets share a lot of similarities with perfect competition markets, the main difference is that suppliers and consumers are not price takers. This means that any supplier can change their sales output by changing their price, which leads to greater competition.
If ABC corporation paid a dividend of $6 per share last year. The stock currently sells for $80 per share. You estimate that the dividend will grow steadily at a rate of 6% per year into the indefinite future. What is the cost of equity?
a. 7.5%
b. 7.95%
c. 11.50%
d. 13.50%
e. 13.95%
Answer:
option (e) 13.95%
Explanation:
Data provided in the question:
Dividend paid, D0 = $6 per share
Current selling price = $80 per share
Dividend growth rate = 6% = 0.06
Now,
Cost of equity = [ D1 ÷ Current price] + Growth rate
= [ ( D0 × (1 + g) ) ÷ $80 ] + 0.06
= [ ( $6 × (1 + 0.06) ) ÷ $80 ] + 0.06
= [ 6.36 ÷ $80 ] + 0.06
= 0.1395
or
= 0.1395 × 100%
= 13.95%
Hence,
The correct answer is option (e) 13.95%
Monroe Construction Company uses the percentage-of-completion method of accounting. In 2013, Monroe began work on a contract it had received which provided for a contract price of $20,000,000. Other details follow: 2013 Costs incurred during the year $9,600,000 Estimated costs to complete as of December 31 $6,400,000 Billings during the year $8,800,000 Collections during the year $5,200,000 What should be the gross profit recognized in 2013?
Answer:
$2,400,000
Explanation:
Costs incurred during 2013 + estimated costs to complete (2014) = $9,600,000 + 6,400,000 = $16,000,000
The gross profit for all the project should be $20,000,000 - $16,000,000 = $4,000,000.
The $4,000,000 gross profit should be distributed as follows:
2013 = ($9,600,000 / $16,000,000) x $4,000,000 = $2,400,000
2014 = ($6,400,000 / $16,000,000) x $4,000,000 = $1,600,000
At Crater Valley Manufacturing, workers are encouraged to find their own solutions to problems, and to implement their solutions when practical. They work with little supervision because management feels they are committed and creative workers. Crater Valley's policy reflects a ________ attitude about workers.
a) Theory Y
b) Theory X
c) Theory W
d) Theory Z
Answer:
a) Theory Y
Explanation:
Crater Valley Manufacturing has adopted the theory Y management approach. Theory Y proposes a participative management style, teamwork, and decentralization of the decision-making process. In the theory Y approach, managers encourage employees initiatives that will contribute to the success of the organization. Theory Y tries to match the organizations' objectives with the employees' aspirations.
Some of theory Y assumption include
Employees have a natural tendency to work and play.Employees have self-direction and self-discipline in pursuit of organizational goals without external coercion or threats.An average person seeks and accepts responsibilities. Employee loyalty and commitment is as a result of job satisfaction and job reward.Based on your understanding of the Phillips curve, explain what happens to actual inflation (relative to expected inflation) when the actual unemployment rate is either above or below the natural rate of unemployment?
Explanation:
The concept of the Philips curve was given by A.W Philips. It states that economic growth is related to employment growth and inflation. In other words, as the economy expands, the more jobs will be created and unemployment will decline but the inflation will increase.
So there is a kind of trade-off between inflation and unemployment.
When the unemployment rate is lower than the natural rate of unemployment the inflation is higher than expected. There is an inverse relationship between unemployment and inflation which is indicated by a downward-sloping demand curve.
When unemployment will be higher or above the natural rate the actual inflation will be lower than expected.
Forecasts used for new product planning, capital expenditures, facility location or expansion, and R&D typically utilize a
a.short-range time horizon.
b.medium-range time horizon.
c.long-range time horizon.
d.naive method, because there is no data history.
e.all of the above.
Answer:
c.long-range time horizon.
Explanation:
Forecasts consider long-range time horizon to improve accuracy and provide more authenticity.
Traditional home mortgage underwriting is said to rest on three elements, the "three C's." The housing expense ratio is one tool that lenders will use to address concerns associated with which of the "three C's"?
a) collateral
b) creditworthiness
c) capacity
d) capability
Answer:
The three C's are Collateral, Creditworthiness, Capacity
Explanation:
The underwriters take a risk to loan you for the mortgage for this purpose they need to verify your paperwork so as to determine your eligibility to get a mortgage, which is based on;
Creditworthiness: It is your credit score and your account and payment history. It also includes your previous loans and purchases.Capacity: It is a check on your ability to repay the loan. It is basically a debt-to-income ratio. The lender goes through your salary, income, expenditure and debts to confirm that you can actually repay the loan.Collateral: Literally it means an asset of the borrower kept by the lender as a security of safe return of the loan. in case of house mortgage collateral is mostly 20% down payment of the mortgage being received. If the borrower fails to repay the loan the lender seizes collateral to recover the loss.Aharon exercises 10 stock options awarded several years ago. The following information pertains to the options_______.
(1) each option gives the employee the right to buy 10 shares,
(2) the market price on the grant date was $7,
(3) the strike price is $10, and
(4) the market price on the exercise date was $15.
How much will it cost Aharon to purchase the options on the exercise date?
Answer:
$1,000
Explanation:
Whenever an option is provided to an employee for stock purchase then the cost of such option is the price at which the issue is offered.
Accordingly the actual amount paid to acquire the issue is the cost to acquire such issue.
Thus, the issue granted = 10 stock options
Each option has 10 shares.
Thus, total number of shares offered = 10 [tex]\times[/tex] 10 =100
The strike price for issue = $10 for each share.
Actual cost = Strike Price [tex]\times[/tex] Number of shares = $10 [tex]\times[/tex] 100 = $1,000.
You are estimating your company's external financing needs for the next year. At the end of the year you expect that owners' equity will be $80 million, total assets will amount to $170 million, and total liabilities will be $70 million. How much will your firm need to borrow, or otherwise acquire, from outside sources during the year?A. $20 millionB. $70 millionC. $150 millionD. $160 millionE. $180 millionF. None of the above.
Answer:
A. $20 million
Explanation:
The balance sheet comprises of the assets and liabilities. With the help of the accounting equation, the total assets are equal to the total liabilities including stockholder's equity.
In mathematically,
Total assets = Total liabilities + Shareholder equity
$170 million = $70 million + $80 million + borrowed amount
$170 million = $150 million + borrowed amount
So, the borrowed amount would equal tp
= $170 million - $150 million
= $20 million
Clomien Corp., a law firm, needs frequent interpretation of its stored data for cross-references and formulation of decisions. It uses a(n) _____ to help it discover subtle and complex relationships hidden in its data.
Answer:
Business Intelligence system.
Explanation:
Based on the information provided within the question it can be said that Clomien Corp. uses a Business Intelligence system. This is a system that contains historical and current views regarding business operations, and like mentioned in the question it can provide predictive views by discovering subtle and complex relationships within its data.
In a centralized organizational arrangement, the _____ department is responsible for developing promotional plans that will be approved by management and recommending a promotions program based on the overall marketing plan, objectives, and budget. A. productionB. marketingC. salesD.advertisingE. product planning
Answer:
Letter D is correct. Advertising.
Explanation:
The organizational advertising department is responsible for developing promotional plans to drive customer prospecting.
In a centralized company, hierarchy is a determining factor, ie decision making is carried out by the highest degree of authority of the company, so when an advertising department needs management approval and recommendation for a promotion program based on marketing plan, objectives and budget, this means that centralization is the prevailing decision-making model, and each action development should be based on the set of goals set by the top hierarchy and reviewed by the manager for approval and possible corrections.
Seymour owns 3 acres of beautiful waterfront property on a large inland lake. In his will, Seymour donates the land to the state with the understanding that the land will be used as a state beach. Seymour wants an efficient way to prevent overcrowding at the beach, so he should require
a) that all beach visitors pay the same entry fee regardless of the day of the week or time of the year.
b) that the beach limit the number of visitors to 500 per day, without an entry fee.
c) an entry fee be charged on summer weekend days when many people tend to visit the beach.
d) that only local residents be admitted to the beach
Answer:
c) an entry fee be charged on summer weekend days when many people tend to visit the beach.
Explanation:
Since Seymour's goal is to prevent overcrowding, then it is wise to require payment of an entry fee, on certain days when a lot of people tend visit the beach more. On other days when not so many people visit the beach, then there can be free entry for all who do.
This would be an efficient way to make sure the beach is not overcrowded.