Answer:
target markets
Explanation:
Based on the information provided within the question it can be said that the firm must choose it's target markets carefully. In the context of marketing, target markets are the population of consumers that the marketing is aimed towards convincing them to buy the company's product. Choosing the right market would lead to an explosion in sales, but the opposite would completely kill a products sales.
Which of the following represent the newer tools of digital direct marketing? A. Telemarketing, direct-mail marketing, and catalog marketing B. Telemarketing, face-to-face selling, and kiosk marketing C. Direct-response TV marketing, telemarketing, and direct-mail marketing D. Online marketing, social media marketing, and mobile marketing E. Kiosk marketing, telemarketing, and direct-response TV marketing
Answer:
D. Online marketing, social media marketing, and mobile marketing
Explanation:
Digital direct marketing is a fusion of digital and direct marketing. Digital includes online and mobile (smartphone) media, while the traditional media often refers to telephones, TV, brick-and-mortar shops...
Since the term direct refers to the way of approaching customers, it is important to make a distinction between marketing channels and media that are aimed for a wider public, and the ones that have the possibility of targeting a specific customer or target group.
The only answer that includes types of DDM (digital direct marketing) is D.
Online and social media marketing are tightly related and are digital by nature. They have the functionality to target customers directly with the aid of cookies and data provided by social media. Also, mobile marketing is direct and digital too, as it is related to smartphones and unique phone numbers (thus, it is direct).
The newer tools of digital direct marketing are online marketing, social media marketing, and mobile marketing. Online marketing uses the internet to deliver promotional messages, social media marketing involves content creation and sharing on social media platforms, and mobile marketing uses digital strategies to reach audiences on mobile devices.
Explanation:In the context of marketing, the newer tools of digital direct marketing are represented by option D: Online marketing, social media marketing, and mobile marketing. These tools have gained significance due to the increased use of internet and mobile devices. Online marketing or Internet marketing uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Social media marketing involves creating and sharing content on social media networks to achieve your marketing and branding goals. Lastly, mobile marketing is multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices.
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For each of the following identify if Employed, Unemployed, Not in the labor force or Not in the adult population:
1. Van is a 70-year-old professor. He teaches only one or two courses a year, but he's still pursuing an active research agenda.
2. Employed Amy is a 28-year-old professional basketball player. She finished her last season as a player 3 weeks ago and is currently interviewing for a coaching position.
3. Employed Carlos is a 37-year-old graphic designer who is taking 2 years off from work to care for his small daughter.
4. Janet is a 26-year-old who lost her job as a copy editor for a local newspaper. She has spent the past few weeks out of work and interviewing for other editing jobs. She is thinking about going back to grad school if her job search doesn't succeed after a few more weeks.
5. Felix is a 17-year-old who just graduated from high school. He is taking it easy this summer, relaxing by the pool with his friends and family, and volunteering part-time at the local nursing home.
6. Deborah is a 13-year-old student at Southside Middle School. She babysits her younger sister and does other chores, so her parents give her an allowance of $20 per week.
Answer:
1. Employed
2. Unemployed
3. Not in labor force
4. Unemployed
5. Not in labor force
6. Not in the adult population
Explanation:
A person above the 16 years of age who are self employed or have a job are considered employed.
Those people who are in the labor force but currently do not have a job and are actively looking for one are considered unemployed.
The labor force contains employed and unemployed workers. The people below 16 years of age are not considered in adult population.
1. Van has a job so he is considered employed.
2. Amy is a professional basketball player, and is looking for a coaching position, she is unemployed.
3. Carlos is 37 year old and is currently is taking a break of 2 years, so he is not in the labor force.
4. Janet currently does not have a job and is looking for one, so she will be considered unemployed.
5. Felix is not in labor force as he is neither working nor looking for job. '
6. Deborah is a 13 year old student, she is below 16 so she is considered not in adult population.
On September 1, 2017, Banner Co. borrowed $70,000 from the City Bank for five months at 9%. Interest was properly accrued on December 31, 2017. What entry is needed to record the payment of the note and accrued interest on the due date?
Answer:
Explanation: Journal Entry
Loan Borrowed is $70,000
Interest rate is 9%
Interest accrued = 70,000 * 9% = 6,300
1. Cr: Bank $76,300
Dr: Short Term Loan $70,000
Dr: Accrued Int on loan $6,300
Being loan repayment with accrued interest on loan for 5 months.
Which of the following is more like a product layout as compared to a process layout?
A.Products cannot be easily added or deleted from the existing product line.
B.Facilities are less capital intensive.
C.Scheduling resources is less challenging.
D.Resources used are general purpose.
E.Space requirements for inventory storage are higher.
Answer:A
Explanation:Explanation:product can easily be added or deleted from a product line as compared to process line/layout because process lines has important identities/components that explains the process line but product lines identities or components can be bypassed to achieve the aim
C7-Proprietary funds are accounted for in a manner similar to investor-owned businesses;
among other features,
the accrual basis of accounting is used and all of the capital assets used in fund
operations are accounted for by the using fund.
Answer:
True
Explanation:
Proprietary funds are a type of government fund that reports government activities financed by revenue generating government entities, e.g. municipal water utility company. This revenue generating government entities use the accrual basis of accounting similar to private companies. While most other government entities use the fund accounting system, not the accrual system.
You are responsible for sales promotion for Replenishmints, long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to tobacco in their environment. You need to introduce the mints to supermarket managers and owners, attract and identify new store contacts, and test market the response to Replenishmints.
Which type of trade promotion would most likely help you reach your objectives?
Group of answer choices
a.trade shows
b.trade allowances and direct incentives
c.push money
d.contests and sweepstakes
e.direct sampling and store demonstration
Answer:
a.trade shows
Explanation:
Trade shows provide for the advertisement which is for the specific industry performers, it do not target the entire audience rather some specific users who shall be interested. It is the best advertisement related to the products which are specific to some industries.
Here, the product that is long lasting breath mints is basically for the people who use tobacco, or smokes. So it is based on for stores which are specific in selling these products. Accordingly rather than using any other method of advertisement to address various store managers of the same industry, Trade shows will be the best chosen technique.
Select the correct answer.
What represents the value of the second-best alternative that a person gives up when making a choice?
A. marginal spending
B. marginal benefit
C. opportunity cost
D. marginal cost
The value of the second-best alternative that a person gives up when making a choice represents the opportunity cost. The answer is C.
A manager that looks at loans and deposits increases and decreases among other things to measure the bank's liquidity position is using:
a. signals from the marketplace
b. the liquidity indicator approach
c. the sources and uses of funds approach
d. the structured funds approach
e. None of the options is correct
Answer:
The answer is letter C
Explanation:
The sources and uses of funds approach.
A competitive firm maximizes profit by choosing the quantity at which
a. average total cost is at its minimum.
b. marginal cost equals the price.
c. average total cost equals the price.
d. marginal cost equals average total cost.
Answer:
marginal cost equals the price
When the economy is in a recession, expansionary fiscal policy can be used to stimulate and encourage economic growth. Which of the following scenarios represent expansionary fiscal policies from both a supply and demand perspective at the same time? There could be more than one answer! Please be 100% sure:)A. The government lowers tax rates and undertakes a replacement of old bridges and roadsB. The government lowers tax rates and issues a partial refund of taxes that have alredy been paidC. The government raises tax rates and reduces unemployment insurance paymentD. The Federal Reserve incrases the money supply and lowers the interest rate while the government simultaneously reduces future taxes.
Answer:
A. The government lowers tax rates and undertakes a replacement of old bridges and roads
B. The government lowers tax rates and issues a partial refund of taxes that have already been paid
These 2 statements are correct explained below
Explanation:
A. The government lowers tax rates and undertakes a replacement of old bridges and roads, this statement is correct because when the government lowers tax rates it means that people have higher disposable income on their hands therefore they can spend more which increases demand, and people also invest more which increases supply, also the replacement of bridges and roads is improvement in infrastructure and this also increases supply as transportation is easier and cheaper for businesses.
B. The government lowers tax rates and issues a partial refund of taxes that have already been paid, this statement is correct because when the government lowers tax rates it means that people have higher disposable income on their hands therefore they can spend more which increases demand, and people also invest more which increases supply, also refund of taxes will increase the disposable money that people have so they can invest and consume both which will increase both supply and demand.
C. The government raises tax rates and reduces unemployment insurance payment
This is contraction fiscal policy and will do the opposite of expansionary fiscal policy, that is why this statement is incorrect.
D. The Federal Reserve increases the money supply and lowers the interest rate while the government simultaneously reduces future taxes. This statement is wrong because lowering the interest rate is an expansionary monetary policy and not an expansionary fiscal policy.
Tito Company reports a $20,000 increase in inventory and a $5,000 decrease in accounts payable during the year. Cost of Goods Sold for the year was $282,000. Using the direct method of reporting cash flows from operating activities, cash payments made to suppliers were
Answer: Cash payments made to suppliers were $307,000
Explanation:
In order to find cash paid to suppliers we start from the cost of goods sold, add any increase in inventory to it, subtract any decrease in inventory, add any decrease in accounts payable, subtract any increase in accounts payable.
So 282,000+20,000+5,000= 307,000
Which of the following refers to an allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication?A. Competitive-parity method.B. Bottom-up budgeting techniques.C. Top-down budgeting technique.D. Percentage-of-sales method.E. Objective-task method.
Answer:
The correct answer is (C)
Explanation:
Top-down budgeting is a planning strategy wherein senior administration builds up a significant level spending plan for the organisation. When the top-level numbers are made, amount is distributed to the departments such as marketing , finance, HR and according to the tasks and operations and it is compulsory to make budgeting notes .
Over a five-year span, the Acme Company reduced the amount of labor it hired. At the same time, the marginal productivity of labor increased. Which of the following is a possible explanation for this observation
a. Organizational innovation
b. The law of diminishing marginal returns
c. Labor saving technical change
d. All of the above
Answer:
D) all of the above
Explanation:
Probably the single most labor reducing factor is new technology and how it is applied within a business. Automation is probably the single most important labor reducing factor in the US over the last 30 years. This is specially for factory workers, since automation is responsible for fewer industry jobs, not China.
New technologies increase marginal returns for labor and they also have changed organizations completely.
Computers, the internet, smartphones, Amazon, etc., have changed our world. Even the military has changed, a pilot can be located inside a US base and his airplane is flying a mission in the Middle East.
The marginal seller is the seller who
a. cannot compete with the other sellers in the market.
b. would leave the market first if the price were any lower.
c. can produce at the lowest cost.
d. has the largest producer surplus."
Answer:
b. would leave the market first if the price were any lower.
Explanation:
In the market, the producer always sells more than the economic cost ( raw materials and labor cost) that he bears during production. The marginal seller means that the seller earns zero economic profit ( producer surplus) i.e. an economic cost equals the selling price. So if the price falls then the marginal seller would leave the market first because he will be indifferent when earns the zero economic profit but when the price falls he would leave the market.
Nori can be purchased from international suppliers in Korea and China and from local suppliers. A number of factors must be considered when choosing a supplier, and often concessions must be made. In the selection of the nori supplier, which two factors should be prioritized?a. Price.b. Management style.c. Quality.d. Payment terms
Answer:
Price
Quality
Explanation:
There are many things to be considered when choosing a supplier, however, price (covering price, Total Cost of Opportunity ) and Quality ( covering product and service quality and quality history) should be prioritized.
Andrews, Badin, and Carr formed a partnership, ABC. During Year 2, the partnership sold some land that was held for investment and generated a long-term capital gain. How will this income be reported on the partners' individual tax returns?
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Life cycle costing (LCC):_______
a) focuses on purchase price which is typically the highest percentage of LCC.
b) is easy to understand theoretically and easy to put into practice.
c) is applied to all types of purchases except capital acquisitions.
d) includes all relevant costs expected in the first three years of ownership.
e) may include costs that are 10-15 years in the future and highly uncertain.
Life cycle costing (LCC) includes all relevant costs expected in the first three years of ownership.
Option D
Explanation:
Life-cycle costing (LCC) is a method used to appraise the all out cost of proprietorship. It is a framework that tracks and aggregates the real expenses and incomes owing to cost object from its innovation to its relinquishment.
It enables near cost appraisals to be made over a particular timeframe, considering significant monetary elements both as far as introductory capital expenses and future operational and resource substitution cost.
Life-cycle costing is otherwise called all out cost of possession (TCO).
The way toward recognizing and archiving every one of the costs required over the life of an advantage is known as life-cycle costing (LCC).
The life-cycle costing procedure can be as basic as a table of anticipated yearly expenses, or as mind boggling as an electronic model that takes into account the formation of situations dependent on suppositions about future cost drivers.
Garland Mills purchased a certain piece of machinery 4 years ago for $500,000. Its present resale value is $340,000. Assuming that the machine's resale value decreases exponentially, what will it be 5 years from now? (Round your answer to the nearest dollar.)
Answer:
The machine's resale value in 5 years from now will be $309,392
Explanation:
Future value = present value*exp(cx)
$340,000 = $500,000*exp(4c)
17/25 = exp(4c)
c = -0.096
Future value = present value*exp(cx)
= $500,000*exp(-0.096*5)
= $309,391.70
Therefore, The machine's resale value in 5 years from now will be $309,392
The question involves the concept of exponential decay in economics, as the resale value of a machine decreases over time. A mathematical formula relating the initial purchase price, resale value, decay constant, and time elapsed can be used to calculate the resale value of a machine in the future.
Explanation:The subject of this question is exponential decay, which is a topic in mathematics. Garland Mills' machinery purchase qualifies as an example of exponential decay in economics because the resale value of the machinery decreases exponentially over time.
The equation for exponential decay is R = R0 * e^(-kt), where R is the final amount remaining (resale value in the future), R0 is the initial amount (initial purchase price), k is the decay constant and t is the time elapsed. From the given information, we can calculate k using the formula k = -ln(R/R0) / t where ln is the natural logarithm. Once k is known, we can calculate the future resale value for any time t.
Substituting the values from the question, R0 = $500,000, R = $340,000, and t = 4 years, we can calculate k. Then substituting the value of k and t = 9 years (4 years in the past and 5 years in the future) in the decay formula, we can calculate the resale value of the machine 5 years from now.
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Primo, Inc. issued $50,000, 5-year, 7% bonds that pay interest annually on January 1 when the going market interest rate was 6%. The issue (sale) price of the bonds equals the present value of ______ and 5 periods. a) $50,000 plus the present value of an annuity of $3,500, both discounted at 7% b) $50,000 plus the present value of an annuity of $3,000, both discounted at 7% c) $50,000 plus the present value of an annuity of $3,500, both discounted at 6% d) $53,500 discounted at 7%.
The issue price of the bonds equals the present value of the bond's face value plus the present value of the bond's annuity of interest payments.
Explanation:The issue price of the bonds equals the present value of the bond's face value ($50,000) plus the present value of the bond's annuity of interest payments ($3,500 per year for 5 years).
To calculate the present value, we need to discount the future cash flows by the appropriate interest rate (7%).
Therefore, the correct option is a) $50,000 plus the present value of an annuity of $3,500, both discounted at 7%.
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Gloria thinks that she is paid less than other workers in her division and feels extremely resentful. She starts taking long breaks and generally wasting time. Her actions were a result ofher perceiving what kind of injustice?A) interactiveB) interpersonalC) proceduralD) distributiveE) interactional
Answer:
D) distributive
Explanation:
The salary is not distributed as required as per Jackie so this is perceiving distributive justice.
St. Augustine Corporation originally budgeted for $360,000 of fixed overhead at 100% of normal production capacity. Production was budgeted to be 12,000 units. The standard hours for production were 5 hours per unit. The variable overhead rate was $3 per hour. Actual fixed overhead was $360,000, and actual variable overhead was $170,000. Actual production was 11,700 units. The fixed factory overhead volume variance is
Answer:
$9,000 unfavorable
Explanation:
The computation of the total fixed overhead variance is shown below:
= Actual fixed overhead costs - Budgeted fixed overhead
where,
Budgeted fixed overhead is $360,000
And, the Actual fixed overhead cost is computed below:
= Actual fixed overhead × Actual production ÷ budgeted production
= $360,000 × 11,700 units ÷ 12,000 units
= $351,000
Now put these values to the above formula
So, the value would equal to
= $351,000 - $360,000
= $9,000 unfavorable
Which of the following statements about new product development strategy is correct?
A. New products are not a major source of growth for companies.
B. Good advertising creates successful new products.
C. A new product will succeed as long as it is priced correctly.
D. New products are usually successful because consumers like new things.
E. Innovation can be very expensive and very risky.
Answer: Option B
Explanation: In simple words, innovation refers to the process under which an individual or an organisation produce a new product by using new technology or methods. In other words, innovation means new ideas generated out of creative thoughts.
Innovation is always promoted as it brings unlimited profits for an org nation but there is a high downside risk as one has to employ large amount of resources in the research work for innovation.
Even after employing this much resources it is not guaranteed that the innovation will be successful and can result in total loss of time and money.
When considering new product development strategy, innovation is a key aspect which can be very expensive and risky due to substantial R&D costs, uncertain consumer reception and integration challenges. Despite these risks, the potential rewards from successful innovation are often considered worthwhile.
Option E is correct
Explanation:When discussing the new product development strategy, it's important to consider various factors. Innovation, which is essential to creating new products, can indeed be very expensive and very risky. Therefore, option E. 'Innovation can be very expensive and very risky' is correct.
This financial and operational risk emerges from the substantial cost of research and development, the uncertainty of consumer reception, and the challenges of integrating the new product into the existing product lineup. Nevertheless, the potential rewards from successful innovation, such as increased revenues, market share growth, and enhanced brand reputation, often encourage companies to take such risks.
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A________ is a probable future sacrifice of economic benefits arising from present obligations to transfer assets or provide services as a result of past transactions or events.
Answer:
Liability
Explanation:
A liability is a probable future sacrifice of economic benefits arising from present obligations to transfer assets or provide services as a result of past transactions or events. Liabilities usually result in the outward flow of economic resources. Examples are loan payable, accounts payable, accrued expenses, deferred revenue etc. Liabilities are usually recognized as credit balances in the balance sheet and are classified into current and non-current based on the probable timing of the sacrifice of economic benefits.
"Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following is NOT a valid reason?
a"It’s a quick way for senior managers to see not only our product but each of our competitors, all at once."
b"It’s a way to demonstrate the dimensions that our customers think are important."
c"It shows where we aren’t—and where our competitors aren’t—in our customers’ and prospects’ minds."
d"It’s a way to show the position of the company in ten years."
e"We can easily show where we are positioned and how large the market is."
Answer:
A perceptual market shows perceptions of customers about the attributes of a business happening now. Therefore, the reason stated below is not a valid one to support the usage of this graphic
d"It’s a way to show the position of the company in ten years."
Explanation:
A perceptual map offers the possibility of illustrating the perception of different products in one market in terms of different attributes: e.g. quality, price, warranty, service, design and so on.
The senior managers can take valuable decisions when looking how the market perceives the product sold by the company related to the competitors.
See the image attached to have an idea of how a perceptual map looks like.
The correct answer is d) "It's a way to show the position of the company in ten years." This is not a valid reason to create a perceptual map.
Explanation:The correct answer is d) "It’s a way to show the position of the company in ten years." This is not a valid reason to create a perceptual map. A perceptual map is a visual representation of how customers perceive and evaluate various products or brands in relation to each other. It is used to understand the positioning of a company in the current market and to identify opportunities for improvement or differentiation. However, it is not intended to predict the company's position in the future.
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Going public offers a company the following advantages, except:
a. The ability to raise capital at a higher valuation
b. Access to broader financial markets to fund capital requirements
c. The ability to use stock instead of cash to acquire strategic technologies
d. The ability to borrow at a lower interest rate
Answer: d. The ability to borrow at a lower interest rate
Explanation:
Going public, in form of initial public offering (IPO) which is the first sale of stock by a company have varieties of advantages such as growth by generating more capital, publicity by generating more public awareness, also giving them access to broader market. But IPO does not give them ability to borrow at a lower interest rate it rather provides more funds from stocks to pay up existing debts.
"America has forged this success while utilizing, in large part, only half of the country’s talent. For most of our history, women—whatever their abilities—have been relegated to the sidelines. Only in recent years have we begun to correct that problem." —Warren Buffett The Warren Buffett quote illustrates the concept that a company willing to diversify draws from a larger talent pool and which leads to hiring people with diverse skills sets. This is an example of what positive benefit of diversity?
Answer:
Drawing talent from a larger and more diverse pool allows a business to attract and retain the best talent available
Explanation:
Around half of the world's population are women, and that applies to all countries. Buffet believes that American businesses have overlooked women's talent and therefore have missed half of America's talent.
It makes mathematical sense. If you are given the opportunity to choose 5 team members from a pool of 20 people, you will have double the chance of selecting a better team than if your pool were only 10 people.
Besides that mathematical fact, women also have different views than men over most issues, and they are also half of the nation's customers. So it is possible that during the last 200 years, businesses have been addressing half of their customers the wrong way.
Compare the policy ideas of President Herbert Hoover and President Franklin D. Roosevelt during the Great Depression. How did the role of the federal government change under President Franklin D. Roosevelt and the New Deal by comparison to his predecessor
Answer:
Besides being quite incompetent, President Hoover was probably out of touch with reality. He argued that people were out of jobs because they were looking for better jobs, like selling apples.
President Roosevelt, who was the complete opposite of his predecessor, believed in the Keynesian theory of government, and increased government spending with the New Deal. His New Deal policy helped the economy rebound from the Great Depression and the start of WWII also helped the US economy. This increase in government spending helped to create new jobs and businesses, plus other social advances (e.g. social security, unemployment benefits, etc.).
If you want to compare both presidents, Hoover would be as dark as a black hole and Roosevelt as bright as the sun.
Which of the following best describes the term "organizational climate"?a.It is related to how well organizational members get along with each other.b.It is related to the task of resolving a morale problem on a team, committee, or work group when there is no clear-cut method for solving it.c.It refers to the number of hierarchical levels appearing on an organizational chart.d.It refers to the diffusion of decision making throughout an organization.
Answer: Option a
Explanation: In simple words, organisational climate refers to the system of beliefs and values that the employees working within perceives from the organisational culture and act in the workplace.
The organisational climate directly affects the performance of the employees as it determines how much trust and harmony different employees have with each other.
An organisation having healthy climate succeeds to provide their employees a proper and satisfied work environment to perform their job.
Final answer:
Organizational climate describes the enduring tone and quality of interaction within a group, which is influenced by task and social cohesion and contributes to group morale.
Explanation:
The term organizational climate best describes the relatively enduring tone and quality of group interaction that is experienced similarly by group members. It is often referred to as group morale. Group climate is influenced by two types of cohesion: task cohesion, which is the commitment of group members to the purpose and activities of the group, and social cohesion, which is the degree of attraction and liking among group members. Appropriate levels of these cohesions create a positive group climate and are crucial for the group's performance and overall satisfaction with the group.
Additional costs of plant assets that provide benefits extending beyond the current period; they increase or improve the type or amount of service an asset provides are treated as _______.
Answer:
Capital Expenditures
Explanation:
Capital Expenditures -
It is the total amount which is spend on the tangible assets which used for more than an year for the business , is known as capital expenditures .
It is also known as Capex .
It increases the amount of service an
hence , from the question information , the correct term according to the given information is Capital Expenditures .
The ______, authorized by the 2010 Dodd-Frank Wall Street Reform and Consumer Protection Act, is charged with writing and enforcing rules covering consumer financial products and services including mortgages, credit cards,payday loans, loan servicing, check cashing, debt collection, and others.A. Consumer Product Safety CommissionB. Consumer Financial Protection BureauC. American Federation of LaborD. Bureau of Public Debt
Answer:
B. Consumer Financial Protection Bureau.
Explanation:
Based on the information provided within the question it can be said that the authority being mentioned is the Consumer Financial Protection Bureau. Like mentioned in the question this is an agency within the United States of America that focuses on consumer protection within the financial sector on products and services. Some of which include, loans, debt collection, credit cards, and mortgages.