How do you describe the difference between a product and a service in marketing?

Answers

Answer 1

Answer:

Marketing in general is the methodology by which a company is able to convince customers of purchasing their products and/or services, instead of those of another company. Because the purpose of marketing is basically to convince the public about a product, or service, and lead a customer to buy, they use marketing techiques to reach this goal.

However, there are two types of marketing: product marketing and services marketing.

Product marketing is a pretty concise marketing strategy basically because products are tangible, visible objects that a customer can easily relate to and compare. Therefore, promoting a product only requires using marketing strategies in which the customer is shown what the product is, looks like, and offers for the benefit, or pleasure, of the buyer.

But in service marketing, given that we do not have a tangible, visible object, or something that can be easily experienced through one of the physical senses, it requires the engagement of different factors so that buyers will give their trust to the company offering the service. Basically, in service marketing, a company will use strategies to convince the client to asign their trust to the service being offered over that of another potential provider and thus acquire the service.


Related Questions

What are the primary dangers to the planet and human life in the 21st century?

Answers

The notion of danger differs according to the developed perspective, however in general those situations that have effects on the planetary biological cycles are usually accepted as those that represent more danger.

Different situations of cultural, social, political and economic origin are often taken as situations of danger to human life, as these can end in great conflicts and tragedies.

Given the above, it is necessary to clarify that most of the latent hazards have an anthropic origin, the continuous increase in consumption and the forcing of productivity entails large uses of energy and large accumulations of industrial waste and toxic materials.

Also the excessive consumption of antibiotics, the mismanagement of biological wastes and waste, among others, pose risks of pandemics due to the lack of effectiveness of antibiotics.

In addition to the above problems, economic and political models do not contribute to the situation, allowing excessive accumulation and unequal distribution, scarcity and lack of access to services and necessities, while those who have access see each time more restricted their rights and privacy increasingly diminished.

Answer

The main dangers for the planet and human life in the 21st century are environmental, sanitary-medicinal, social, political and economic.

Whats the difference between sales promotion and advertising. Provide examples.

Answers

Answer: Advertising is a long term tool while sales promotion is a short term tool.

Explanation: In simple words, advertising refers to expressing the qualities of the product to the customers in relation to the competitors. Whereas sales promotion refers to the promotion refers to the attempt of increasing the awareness of the product with the objective of increasing sales.

Thus, advertising provides long term benefits while sales promotion gives advantage in current situation.

Sponsoring events and tv advertisements are examples of advertisements whereas coupons, discounts are the examples of sales promotion.

Create a journal entry of 500-750 words reflecting on what your life would have been like as an immigrant to the United States from 1870 to 1920.Be sure to include the physical, mental, and social issues you may have encountered.

Answers

Answer and Explanation:

Diary article Russian migrant :

Dear Journal,I have been on this ship for an extended though presently. The sent is stacked up with fluctuated individuals, everything being equivalent, all stacked up with couldn't imagine anything better than to win with their aspiration. I really have been set inside the base of the boat, stacked up with the financial class. a few have gone owing to affliction; the request for death is over driving. I really have known that in a matter of seconds the ship ports and that we would all be prepared to leave from the abandoned smell even as the frightful ailments, individuals, and pressed regions.

Physical issues :

The German, Irish and Italian outsiders World Health Organization connected in America all through the 1800's periodically went up against predisposition and question. a few required to crush language limits. Others found that the troubles they'd fled from, for instance, poverty or non common example, were to be proficient in America as well.

Social issues :

Development from 1870 to 1920 conveyed to the us Associate in Nursing Brobdingnagian amount of every typical and uncommon people: individuals that, through their hunt extra vital probability and prospering, significantly altered and improved yank life and culture.

Mental issues

Unexpectedly, be that since it might, Gompers himself came to restrict the mass inflow of movement, that he saw to bargain the workers of his affiliation. a major assortment of the nativist disputes that pushed constraining outside relocation had begun from him and his accomplices, despite the plain twofold ordinary this suggested.

Final answer:

Between 1870 to 1920, life as an immigrant in the United States was challenging. Physical hardships were coupled with mental stress and social difficulties. However, despite these, immigrants  were added to the growing diversity of America and helped shape the nation as we know it today.

Explanation:

Immigrating to the United States from 1870 to 1920 would have been an enormous challenge, both physically and mentally. Many migrants arrived through the port at Ellis Island, seeking relief from political and religious persecution, or in search of job opportunities. They often faced difficulties learning a new language and adjusting to unfamiliar customs.

Physically, the journey was often arduous or even perilous, and upon arriving they might have been subject to thorough medical inspections. Those denied were usually those with serious medical issues or criminal history, representing about 2 percent of all arriving migrants.

Mentally, the stress of adapting to a new country, culture, and language would have been taxing. There might have been a sense of isolation unless the migrants were able to link up with others from their country of origin. Their communities would remind them of their home countries and help keep their culture alive.

Socially, the transition could also be difficult. Those from North or Western Europe, particularly the Germans and Scandinavians, were typically accepted into American society more readily. Irish immigrants, most being Roman Catholics, faced significant challenges in the earlier waves of immigration in the 1840s and 1850s, but gradually established themselves within the nation's fabric. However, those from Eastern Europe, such as the Jewish people and Italians, who were newer immigrants, often faced discrimination and anti-Semitism.

In conclusion, life as an immigrant in the US between 1870 and 1920 would have been a complex, challenging experience, marked by physical hardship, mental stress, and social difficulties. But despite these challenges, these immigrants contributed greatly to the diversity and dynamism that defines the United States of America today.

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Briefly describe how you can use the seven steps of personal selling in an everyday activity such as dating or getting a job.

Answers

Answer:

Explanation:

According to my research on the seven steps of personal selling, I can say that based on the information provided within the question these steps can be easily used in dating as well as getting a job. This is because these steps provide the reader with a procedure on how to sell themselves to other people so that you provide a great first impression and have them choose you over others.

Which is the case in both dating and getting a job. In dating you want to provide the other person with all your positive traits and make a good impression on them so that they may choose you and want to spend more time with you. During a job interview you are doing the same, providing a good first impression and convincing the employer that you are the best person for the job. This is all considered personal selling, therefore all the steps will help in these situations.

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Plato - but not Aristotle - claimed that human nature has...?

Answers

Answer:

... a spiritual aspect, as exemplified in "Phaedo" where Plato has Socrates argue that the self - the soul - is immaterial and immortal and survives our bodily death. He argues this on the basis that the soul can perceive non-material ideals that do not exist in this world.

Explanation:

Plato (428 BC-347 BC) was a Greek philosopher, considered one of the leading thinkers of his day. A disciple of Socrates, he sought to convey a deep faith in reason and truth by adopting Socrates' motto "the wise is the virtuous." He wrote several philosophical dialogues, including "The Republic", a work divided into ten volumes.

He was a teacher of Aristoteles, but unlike his student, Plato believed that human nature has a spiritual aspect, as exemplified in "Phaedo", where Plato has Socrates, argues that the self - the soul - is immaterial and immortal and survives. to our bodily death. He argues this based on the fact that the soul can perceive nonmaterial ideals that do not exist in this world.

Final answer:

Plato claimed that human nature has transcendent and timeless essence, referred to as the 'Forms,' while Aristotle focused more on the empirical world.

Explanation:

Plato claimed that human nature has a transcendent and timeless essence, which he referred to as the "Forms." According to Plato, the Forms represent the ultimate reality and are more important than the imperfect physical objects we experience in the physical world. The Forms are eternal and unchanging, including concepts like goodness, beauty, justice, and wisdom. On the other hand, Aristotle, Plato's student, focused more on the empirical world and argued that the senses provide reliable insights into the functioning of the world.

Refers to those ethical problems that are specific to the domain of marketing.

Answers

Answer: Marketing ethics

Explanation:  In simple words, marketing ethics refers to a phenomenon which states that all advertising done by an organisation must be fair and honest. It provides an ethical direction to the marketing efforts of an organisation.

Marketing ethics deals with problems such as misleading claims, invasion of privacy and so on.  

What is the difference between one-way and two-way communication, and which is a more effective means of interaction?

Answers

Explanation:

One way communication and the two way communication differ with each other in a way that in one way communication, the sender is in control of the message he is sending, and he does not get the instant response from the receiver. Only one party can send or receive the message at a moment. Whereas in two way communication, both parties, sender and receiver, can interact with each other at a time.

Of course, two way communication is a more effective way of communication.

We can take a very conventional example. When letters are sent to someone, it is referred to as the one way communication. When two people talk on a telephone or cell phone, both of them can interact at the same time, it is called as the two way communication. In two way communication, there is no delays in conveying the message and getting the feedback. It is no doubt more effective than the one way communication.

What is the consumer decision process and what is the first step?

Answers

Final answer:

The consumer decision process is a sequence of steps a consumer follows when making a purchase, starting with the recognition of a problem or need. The first step in this process is the recognition of a problem or need.

Explanation:

The consumer decision process is a sequence of steps that consumers follow when making any purchase. This involves identifying a need, finding options to meet that need, evaluating these options, making a decision, and evaluating their satisfaction after the purchase.

The first step in this process is the recognition of a problem or need. A consumer comes to understand that there is a difference between their present situation and some desired or ideal state. For instance, you may realize your phone is too slow or doesn't have enough storage and you need a new one.

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Final answer:

The consumer decision process involves the step-by-step process by which consumers make choices, starting with recognizing a need or want.

Explanation:

The consumer decision process is a series of steps individuals go through when making purchasing choices. It typically includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. These steps reflect the factors and considerations influencing consumers as they move from recognizing a need to making a purchase.

The consumer decision process is the step-by-step process by which consumers make choices about what to buy. The first step in the consumer decision process is recognizing a need or want. This is when a consumer becomes aware that they have a problem or desire that needs to be fulfilled. For example, someone may recognize that they are hungry and need to buy food.

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A salesperson driving to visit a client located two hours away has a tire blow out on the highway. He walks about a mile to the next exit where he finds a service station. The owner of the station says he can replace the blown tire, but it will cost twice as much as it would to purchase a tire in the salesperson's home city. The salesperson, not wanting to be late for his appointment, agrees to pay the higher price in order to get back on the road. This case illustrates the effect of ______________________ on buying behavior.

Answers

Answer:

the purchase situation

Explanation:

According to my research on basic economics, I can say that based on the information provided within the question this case illustrates the effect of the purchase situation on buying behavior. Like described in this situation if an individual is in need of a product they will pay more than the product is actually worth just because of the situation. In the context of Economics, this is referred to as Supply and Demand, the more an individual needs something that they may not be able to get elsewhere the higher the price can get.

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You go to your grandmother’s house and when you walk inside, you smell freshly baked apple pie. Your mouth begins to water and your stomach begins to rumble. You are hungry but you didn’t really pay attention to your hunger until you got inside of your grandmother’s house. Describe how your senses have stimulated your digestive system to notice the hunger.

Answers

Answer and Explanation:

There are two hunger hormones ghrelin and leptin , in which ghrelin builds our craving and leptin diminishes our hunger.

Ghrelin is a physical suggestion to eat that causes stomach thundering.

Ghrelin is made by stomach and it animates hunger by entering the mind and following up on the neurons in the nerve center to expand the movement of yearning causing nerve cells..

Ghrelin can be discharged by the seeing of sustenance , by resembling nourishment or by contemplating sustenance.

Final answer:

Upon entering your grandmother's house, the delightful smell of freshly baked apple pie stimulates your digestive system by triggering a neural response. This response begins with salivation as the salivary glands produce more saliva, a key indicator that your body is preparing for digestion. Additionally, your stomach starts to secrete hydrochloric acid in anticipation of the food, and the muscles in your digestive tract, including the esophagus, receive signals from the brain to prepare for peristaltic movements. These are all part of the cephalic phase of digestion, which starts the process of breaking down food even before you begin to eat.

Explanation:

The smells, sights, or even thoughts of food activate a sensory response that links your external environment with your digestive system. When you smelled the pie, it activated the autonomic nervous system, prompting your salivary glands and stomach to respond. This is a prime example of how our senses directly connect to and influence our internal physiological processes. Specifically, the cephalic phase of gastric control was initiated, getting your body ready to consume and process the food. As you noted your hunger, it was actually the neural responses to food triggering a complex mechanism involving salivation, stomach acid production, and peristaltic movement, all controlled by the brain and necessary for digestion.

Which scenario would least likely change an individual's behavior? The country of Ravamolk enacts a policy to fine companies 20% of their earnings if the safety standards in their factories do not reach acceptable work conditions. A basketball team manages to sign a trio of famous basketball stars who then clamor for other players to come join their team to win a guaranteed championship. In an effort to make people eat healthier, the city of Bakersville tells its residents to eat wheat bread instead of white bread. The city of Saskatoon chooses to give its residents a penny for each soda can they recycle in an effort to promote environmental awareness.

Answers

Final answer:

The recommendation by the city of Bakersville for residents to switch to wheat bread from white is the scenario least likely to change individual behavior due to the lack of significant incentives or consequences.

Explanation:

Which scenario would least likely change an individual's behavior? Amongst the given options, the one that is least likely to change an individual's behavior is the city of Bakersville simply telling its residents to eat wheat bread instead of white bread. This action lacks any substantial incentives or consequences, such as fines, rewards, or public commitments, which are known to significantly influence behavior. In contrast, financial penalties, celebrity influence, and monetary rewards typically provide stronger motivation for behavioral change.

In an effort to make people eat healthier, the city of Bakersville tells its residents to eat wheat bread instead of white bread.

Country of Ravamolk's policy on company fines: Companies being fined 20% of their earnings for not meeting safety standards would likely lead to significant behavioral changes. Companies would be highly motivated to improve their safety standards to avoid these considerable fines.

Basketball team signing famous stars: Signing famous basketball stars and encouraging other players to join the team for a chance to win a championship would likely lead to behavioral changes in the basketball community. Many players would be attracted to the team for the prestige and opportunity to win.

City of Bakersville's effort to make people eat healthier: Simply telling residents to eat wheat bread instead of white bread might not have a significant impact on behavior. Without more compelling incentives or information, many individuals might continue with their usual eating habits.

City of Saskatoon's recycling incentive: Offering a penny for each soda can recycled could slightly encourage people to recycle more, especially those who are already environmentally conscious or motivated by the monetary incentive. However, the small reward might not be enough to drastically change behavior for everyone.

The print production process consists of four major phases. The first phase is called what ?

Answers

Answer:

pre-production phase

Explanation:

The print production process consists of four major phases, these phases are pre-production, production, pre-press, and printing and distribution.  The first phase to go into effect is the pre-production phase. This phase focuses on storing all artwork and ideas that are presented, as well as selecting the typography and copy casting that will be used in the production phase. Therefore it is when everything is planned in order to have a final design before moving into the production phase.

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Chris is a 22-year-old guitarist who is trying to get a contract to record an album. He is confident in his abilities because he earned money and applause every summer during college playing his songs in a local park. According to Bandura, Chris’s self-efficacy comes mainly from emotions. verbal persuasion. enactive experiences. vicarious experiences.

Answers

Answer:

Self-efficacy

Explanation:

Self-efficacy: It refers to an individual belief in his or her capacity to exhibit the behaviors that are mandatory to produce particular performance fulfillment. Self-efficacy reflects confidence in the ability to apply to control over one's motivation, behavior, and environment. The cognitive self-evaluation impacts all manners of human experience including the goals for which people aim, the amount of energy expended towards goal achievement. Self-efficacy belief is hypothesized to vary depending on the domain of functioning and circumstances surrounding the occurrence of the behavior.  

The construct of self-efficacy behavior as diverse as: Self-management of chronic disease Smoking cessation  Alcohol use Eating

Imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.

Answers

Answer:

ererererer

Explanation:

Jackie was giving a speech on horses. She loves horses and she was excited to talk about horses. She imagined how happy she would be to share the information with her audience and how glad they would be to hear the information. What strategy was Jackie using to manage her anxiety?

She visualized her success.

She used deep-breathing techniques.

She sang a song to lift her spirits.

She recreated her speaking environment.

Answers

Answer:She visualized her success.

Explanation:

She thought of how successful it would be for her audience to get Informed about something that she already knows much about and is passionate about.

She visualises how glad and happy her audience will be to receive such information .

This can encourage a person and give them courage to prepare their speech and even the courage to stand before their audience because they expect positive outcome.

It will create a positive atmosphere as she prepares and even when she delivers her speech because of her optimism.

In a transitional economy, a(n) ________ economy is changing to a mixed-market economy. advanced command free-market developed

Answers

Answer:

The answer to the question: In a transitional economy, a(n)_____ economy is changing to a mixed-market economy, would be: command. Thus, the full answer would be: In a transitional economy, a(n) command economy is changing to a mixed-market economy.

Explanation:

Command economies, also known as centrally planned economies, are those in which it is the state that has the say in how economic activities will be developed, who will develop them, and how they will be handled. Although there are in the world still examples of such economies, most are transitioning, which means, that centrallized economies are shifting, or transitioning their economies to the more flexible mixed-market economy, where both the market itself, and the state, play a role in controlling the activities that will be developed in the country.

In a transitional economy, a command economy is changing to a mixed-market economy. The correct answer is option B.

A transitional economy refers to an economy that is in the process of moving from a centrally planned economic system, where the government controls resources and production, to a more market-oriented system that incorporates elements of both free markets and government intervention.

This transition often involves significant structural changes, including privatization of state-owned enterprises, deregulation, and the development of financial markets.

Structural Changes: The transition from a command economy to a mixed-market economy involves shifting control from the government to private entities, which can increase efficiency, innovation, and competitiveness. This process can be complex and requires reforms in various sectors, including legal, financial, and regulatory frameworks.Economic Benefits: Moving towards a mixed-market economy can lead to greater economic freedom, higher productivity, and improved standards of living. It allows for the benefits of free-market competition while still enabling the government to address market failures and provide essential public goods and services.

The complete question is:

In a transitional economy, a(n) ________ economy is changing to a mixed-market economy.  

A) advanced

B) command

C) free-market

D) developed

In her discussion of American youth, Stephanie Coontz uses a concept she calls "rolelessness" to analyze current patterns: What is rolelessness? What effect does it have on teenagers? Would you consider this a personal trouble or public issue?

Answers

Answer:

Recent sociology and history as well, have taken on the job of trying to explain several circumstances that have arisen in current days regarding teenage behavior, and society at large.

In 1997, Stephanie Coontz, an American historian and also an author dedicated to teaching about history and family studies, published a really interesting article called: "How History and Sociology can Help Today´s Families". In this article, it is Coontz herself who uses the term "rolelessness" to make reference to how teenagers are perceived by society today. Basically she says that although there have been a lot of misconceptions created around teenagers, and their behavior, in recent years due to statistics that have been blown out of proportion, there is one truth in them; teenagers, due to the way that society, technology, and roles and tasks, have changed, today´s teenagers do not have a socially meaningful role to play, except to study and, according to adults, wait to grow up. This rolelessness is explained by Coontz as adolescents no longer playing a meaningful role in the activities that once were theirs to have: working either at home or outside of it, fulfilling a role in the home as caretakers of younger children, or any other such tasks.

The effect that this rolessness has had on teenagers has been tremendous as now they have been limited from attempting tasks and roles that would help them grow and mature into much integrally formed adults, to take on activities that rather harm them. Since they are only expected to study and do well in studies, they have more than amply time today, with technology, to get into situations that may harm them.

Because today we are seeing that this problem is not just of a few teenagers in an isolated part of the world, but rather a worldwide problem, and whatever anyone says, statistics show that there is a clear problem with adolescents today, I believe that this issue, re-educating parents and society at large about teenagers and how to wisely handle their time of development, should be taken as a public issue, more than a simple personal matter.

Promotion can be used to inform, persuade, and remind.true or false?

Answers

Answer:

true

Explanation:

According to my research on the promotion strategy, I can say that based on the information provided within the question this statement is completely true.  Promotions are used by all companies and business' and include a wide range of techniques in order to inform, persuade, or remind the audience to purchase/attend  a product/service.

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Africa is the biggest continent in the world, true or false?

Answers

Answer:

False

Explanation:

Besides being the largest of the continents, Asia is also the one with the largest population on the planet. Its total area is almost 45 million km² and the current population is estimated at 4.5 billion people. It is in Asia that we find the highest point in the world, Mount Everest, with 8,848m of height. Among the 53 countries that are part of Asia, we can mention: China, India and most of Russia. It is also home to a region that has the most conflicting political relations in the world: the Middle East.

Answer:

False

Explanation:

Asia is the biggest and largest continent in the world.

Given the status of the Hebrew and Christian Bibles as authoritative texts in the culture surrounding early believers in Islam, how does the Koran respond to these already canonized books?

Answers

Answer:

The Torah (the Pentateuch of Christians), the Books of Solomon, and the Gospels (the New Testament) are also accepted as sacred books, but, according to the Muslim belief, the Hebrew and Christian Bibles have misinterpretations due to translations.

Explanation:

The Koran, or Quran, is the holy book of Islam, which according to Muslims is the word of God revealed to Muhammad, who is considered to have received these revelations through the archangel Gabriel. The Koran mentions many characters that appear in the sacred books of Judaism and Christianity (Tanakh and Bible) and in devout literature (for example, apocryphal books), with many differences in detail. Well-known people from the Hebrew and Christian world such as Adam, Noah, Abraham, Moses, Jesus of Nazareth, John the Baptist are mentioned as Islamic prophets and it gives special importance to the Virgin Mary. According to Islamic belief, the final message of the three religions is considered to be the same (monotheism), but due to constant translations, the Hebrew and Christian Bible present some flaws.

The episodes are the same with differences of detail, some less transcendent than others, and the fragments are scattered among the surahs. It tells details of the episodes about the creation of the man given the name of Adam in the Garden, the disobedience of the angel Iblis before the command of God Allah to prostrate himself before Adam, and how God calls Iblis Demon (Shaytan); the expulsion from the Garden; a mention, indirectly, to Cain and Abel; Noah (Nuh), the ark (the ship) and the flood with the destruction of Noah's people and the death of one of his sons, as well as the condemnation of his wife for treason; the ark perches on the Chudi (the mountains of Ararat according to the Genesis of the Tanach); the fecundity of Abraham's wife, the birth of Isaac and the trial of God to Abraham (Ibrahim) asking him to sacrifice Isaac; the destruction of the people of Lot (Sodom) and the condemnation of his wife for treason; the stay of the Israelites in Egypt, the birth of Moses, their competition with the magicians of Pharaoh, the nine signs (the ten plagues according to the Tanach), the passage of the sea, the encounter of Moses with God when seeing a fire (in Angel of the Lord in a flame of fire in the middle of a bush, according to the Tanach), the tables of the law, the calf (the golden calf); David, who kills Goliath, etc.

Already in comparison with the New Testament gospels of the Bible, the Quran narrates the birth of Mary as the daughter of "the woman of Imran" and her guardianship by the priest Zacharias, husband of Elizabeth; the announcement to Zacharias of the birth of his son John (the Baptist); the announcement to Mary of the birth of her son Jesus (Isa) and her pregnancy by the Spirit of God in mortal form finished to give her a pure boy; his retirement, the pains of childbirth and the birth of Isa / Jesus, who speaks in the cradle declaring himself mortal, servant, prophet and sent by God to the children of Israel, and even announces the next arrival of Ahmad (Muhammad, Muhammad) to who the Koran calls the "Seal of the prophets."

Another similarity is regarding the ancestry of Mary or Maryam, because in the Koran it is mentioned that she is the daughter of Imran and also the sister of Aaron, and although the gospels do not mention her as such they do so indirectly, as that of Luke, which describes to Mary as the relative of Isabel (Lk 1:36) and this one as a descendant of Aaron (Lc 1:15), and so also to Isabel's husband, Zacharias, as a priest of the group of Abías (Lc 1: 5), descendant of Aaron, being Aaron son of Amran (Imran) and high priest of the Levites, the descendants of Levi, the tribe consecrated by Yahweh (in the Tanach) to be their priests.

Standing on the commuter train platform you glance down the tracks to see if the train is coming. As you do, you notice that the parallel rails of the train track appear to come together and meet in the distance. This is an example of which depth perception cue?

Answers

Answer:

Linear perspective

Explanation:

The relative size and next depth cue and texture gradient, linear perspective is a depth cue that is related to both. In linear perspective parallel lines that recede into the distance appear to get close together or converge. This is the system that creating an illusion of depth on a flat surface. All parallel lines in painting or drawing using this system converge in the single vanishing point on the composition's horizon lines.  

There are three lines important for the composition of a linear perspective.

Parallel lines Horizon lines Vanishing point

Answer:

linear persective

Explanation:

a growth strategy whereby a new business lacks any common elements with the present business.

Answers

Answer:

unrelated diversification

Explanation:

Based on the information provided within the question the term being defined is called unrelated diversification. Like mentioned in the question this is a business growth strategy where the business focuses on penetrating new markets by adding unrelated products or services that are present in the current business production line. Therefore they lack any common elements in the new market.

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When Fed Ex communicates with its target markets through the use of a print medium such as Newsweek magazine, it is using which element of the promotional mix?

Answers

Answer:

Advertising.

Explanation:

Promotional mixes are forms by which marketers help a film reach its goals. Because a product even if it is good it does not sell itself. Promotion mix consists of five elements: Advertising, Publicity, Sales promotion, Direct marketing, and personal selling.

From the elements, the one that best fits is advertising, which is any paid form of media communication.

I hope this answer helps you.

the part of the strategic marketing planning process when marketing managers (1) identify and evaluate different opportunities by engaging in segmentation, targeting, and positioning (see STP ) and (2) implement the marketing mix using the four Ps.

Answers

Answer:

Implementation phase

Explanation:

According to my research on the strategic marketing planning process, I can say that based on the information provided within the question the part being described is called the Implementation phase. This is the third phase and is also known as the Execution Phase, this is the phase in which the plan that has been designed begins to be implemented and made into a reality. Like mentioned in the question this is done by engaging in segmentation, targeting, and positioning of the product within the market.

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John Locke is the founding father of this concept. What is Empiricism?

Answers

Answer:

 

Explanation:

Empiricism is particularly about the subject to reject the corresponding version of Intuition or deduction. In so far we know our subject our knowledge is posterior dependent on the sense of experience. Empiricists even deny the implication of innate concepts such as innate ideas in the subject area. They have been rejecting the corresponding version of the superiority of reason. As we know that reason alone not provide us knowledge, it doesn't give us superior knowledge. They generally reject the indispensability of reason. It suggests that knowledge can only be gained by experience. No one clearly explained the empiricism concept properly. When it comes to nature, the world beyond our reach, the experience is our sole source of information. The reason might inform us about relations among ideas are only based on the sense of experience.

Answer:

the theory that all knowledge is derived from sense-experience. Stimulated by the rise of experimental science, it developed in the 17th and 18th centuries, expounded in particular by John Locke, George Berkeley, and David Hume.

Explanation:

Based on this information, you can conclude that the United Kingdom has a ___ government. what is this?

Answers

Answer:

constitutional monarchy

Floor stands, shelf talkers, dump bins, and door signs are types of what kind of advertising?

Answers

Answer:Point of purchase advertising.

Explanation:

This is a type of advertising in which the advertisement is posted close to where the business operates or next to the product that it want to sell.

These may be their checkout area or the floor stands. This type of advertisement is generally shortened to POP by most retailers.

Sometimes they will provide these POP s to customers in order to draw their attention to the product that they are promoting .

They can even use cartoons ' a shelf talker ' which may be posted on the shelf and as the customers passes by this is supposed to capture their interest as they go by their grocery shopping.

Describe whether is it ethical to use fear appeals to increase demand for emergency response devices among elderly consumers.

Answers

Answer:

it depends entirely on the observers beliefs and perspective on ethics.

Explanation:

Whether this is ethical or not depends entirely on the observers beliefs. In my personal opinion, I believe that No it is not ethical. Companies should provide consumers with all the facts and features of the emergency response devices but not intentionally scare them into buying the product. That being said some can argue that by using fear appeals the consumer will be more inclined towards purchasing the product which can possibly save their life in the future. Which would make it make the decision to use fear appeals an ethical one. Therefore it depends entirely on the observers beliefs and perspective on ethics.

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Which of the following BEST describes the similarity between anthropology at its beginnings and anthropology today? a. Both prioritize long-term ethnographic fieldwork. b. Both involve moments of intense globalization. c. Neither studies how cultures change over time. d. Neither focuses on comparisons between cultures.

Answers

Final answer:

Anthropology at its beginnings and today both prioritize long-term ethnographic fieldwork, exploring the similarities, differences, and cultural changes among societies.

Explanation:

The similarity between anthropology at its beginnings and anthropology today that is best described is that both prioritize long-term ethnographic fieldwork. Early anthropologists were deeply engaged in ethnology, aiming to understand how various Indigenous societies related to one another, focusing on aspects such as language dialects, dress, appearance, and migration patterns. Additionally, they were interested in tracking changes in tribal cultures and how Native peoples initially arrived in the Americas. Modern-day cultural anthropologists continue this tradition by learning perspectives through participant-observation fieldwork, asking broader questions about human life and emotions, maternal behavior, and the effects of globalization on societies. While both old and new anthropology study the diversity and shared attributes of human societies, they also recognize that people worldwide have a lot in common, despite cultural differences.

Advertising allowances Select one: a. are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally.b. involve intermediaries and producers sharing in the cost of ads.c. allow for coordination and integration of ad messages in the channel.d. set the allowance amount as a percent of the retailer's actual purchases.e. offer incentives that encourage retailers to stock up on a product.

Answers

Answer:

a.

Explanation:

Advertising allowance is a set amount of money in which a service provider pays to a retailer/firm to spread the word about their product and help it gain attention. It is also considered as a price reduction to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally.

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