Red Bull enlisted college students as "Red Bull student brand managers" to distribute samples, research drinking trends, design on-campus product promotion activities, and write stories for student newspapers. From a marketing management perspective, which of the following brand equity drivers is most applicable in the given scenario?A) the profitability associated with brand developmentB) associations indirectly transferred to the brand by linking it to a personC) the product and all accompanying marketing activities and supporting marketing programsD) the initial choices for the brand elements or identities making up the brandE) associations indirectly transferred to the brand by linking it to a place

Answers

Answer 1

Answer: C. the product and all accompanying marketing activities and supporting marketing programs.

Explanation:

From a marketing management perspective, the activities carried out by the college students and the equity driver applicable here is that " the product and all accompanying marketing activities and supporting marketing programs".

Red bull enlisting college students as brand managers for its product sample distribution, research drinking trends and promotion is part of marketing.


Related Questions

Because of its reputation for excellent flavor and increasing energy, DBM Beverages is able to charge a price premium for its products. Which of the following dimensions of brand equity does this example illustrate? Multiple Choice perceived quality brand strategy brand connections perceived bonuses brand loyalty

Answers

Answer:

Perceived quality

Explanation:

Perceive quality can be defined as the perception of a customer about the greater quality of a product as against other alternatives of the product in the market and its purpose of production.

Simply put, perceived quality is defined as the superiority of a product by a customer in comparison with other alternatives in the market.

This perceived quality ensures that a product can be highly priced since it has the edge over other alternatives and as such customers will still pay to have it regardless of the price.

From the above question, DBM beverages as a result of perceived quality is able to charge a premium price for its products because its products are certified to have a greater quality compared to its alternatives.

Cheers.

If you were to compare and ideal market efficiency with an unregulated monopolist. Assuming that firms maximize profits, how will the price and output policy compare? a. The price will be too low and output too small. b. The price will be too low and output too large. c. The price will be too high and output too large. d. The price will be too high and output too small.

Answers

C the output of the monopolist will be too small and it’s price too high.

The price and output policy will compare as the price will be too high and the output too large. The correct option is c.

What is an output?

Output can be understood as several goods or services produced in a specific period, for instance, a year. For a business producing one good, output could simply be the number of units of that good produced in each period, such as a month or a year.

The business’s output could also be approximated by the revenues from sales of the product, adjusted for price changes. For industry, the output is a measure of all the goods and services produced in a given time by businesses in that industry and sold either to consumers or to businesses outside that industry.

For example, the output can be the number of tons of sugar or boxes of cookies produced in a year by a business or industry.

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A property was sold for $750,000. The total commission for the transaction was 6%. The listing broker and buyer's broker agreed to split the commission 50/50. If the buyer's broker's real estate agent was responsible for the sale of the property and receives a 40/60 with his broker, how much commission is paid to the real estate agent...?

Answers

Answer:

The real estate agent's commission is $9,000

Explanation:

Selling price= $750,000

6% commission = $45,000

Listing broker's share from the commission (50/50) = $22,500

Buyers broker's share from the commission (50/50) =$22, 500.

Real Estate agent's share from the buyers broker's commission is 40% of $22,500.

So we need to find the real agent's share.

(40/100) * 22,500

2/5 * 22,500

= $9,000.

Therefore,the real estate agent's share is $9,000.

Final answer:

The real estate agent responsible for the sale of the property would receive a commission of $9,000, calculated by first determining the total commission from the sale, then splitting it between the brokers, and finally applying the agent's commission split with their broker.

Explanation:

To calculate the amount of commission the real estate agent receives, we need to apply a series of percentage calculations based on the sale price of the property and the agreed splits of the commission.

First, determine the total commission earned on the property sale: Total Commission = Sale Price  imes Commission Rate.

Second, divide the total commission equally between the listing broker and the buyer's broker: Broker Commission = Total Commission  imes 50%.

Third, calculate the real estate agent's share of the buyer's broker's commission: Agent Commission = Broker Commission  imes 40%.

Applying these calculations:

Total Commission = $750,000  imes 6% = $45,000.

Broker Commission = $45,000  imes 50% = $22,500.

Agent Commission = $22,500  imes 40% = $9,000.

Therefore, the real estate agent who was responsible for the sale would receive $9,000 in commission.

How do banks create money?
Fill in the blanks to complete the passage about the business of banking.
The main function of _______ banks is to accept deposits and then to lend the same money (minus _______) back out. Banks make a profit by charging a higher interest rate on _______ than the interest rate they pay on _________. Through the loan process, banks are actually able to ________ money.

Answers

Answer:

Commercial banks, required reserve, loans, deposits, create.

Explanation:

The main function of commercial banks is to accept deposits and then to lend the same money (minus required reserves) back out. Banks make a profit by charging a higher interest rate on loans than the interest rate they pay on deposits. Through the loan process, banks are actually able to create money.

The major function of commercial banks is

1. Accepting deposits from people and business organzations.

2. Giving loans to Customers to be paid at a specific period of time at an agreed interest rate.

Required reserve is the minimum amount of money which in required for a commercial Bank to hold/save out of every deposit. If the required reserve is 10% of every deposit, a customer customer deposited $100. The required will be $10 which the bank will hold. The remaining $90 is the balance which banks can loan out to Customers.

Commercial Banks make profit by charging a higher interest rate on loan and lower interest rate on deposits. For example: 7.5% interest rate on loan and 2.5% interest rate on deposits. The 5% difference is the bank Profit.

Final answer:

Commercial banks create money by accepting deposits and lending the majority of these deposits out to other customers. This cycle, known as the fractional reserve banking system, effectively creates more money in the economy than the amounts originally deposited.

Explanation:

The main function of commercial banks is to accept deposits and then to lend the same money (minus reserves) back out. Banks make a profit by charging a higher interest rate on loans than the interest rate they pay on deposits. Through the loan process, banks are actually able to create money.

When a customer deposits money into a bank, the bank keeps a fraction of that deposit as a reserve and lends out the remaining amount. This lent amount will eventually be deposited back into the bank or another bank, and a portion of it will again be lent out. This cycle continues and in effect, creates more money in the economy than what was originally deposited. This is known as the fractional reserve banking system.

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Crola, a cell phone manufacturing company, adds a new in-built feature to its cell phones. With the help of this feature, users can now recall messages that they may have accidentally sent to another person. To make use of this feature, the users need to go to the settings of the cell phone and make a few changes. The change made by Crola in its product is an example of a _____.

Answers

Answer:

Dynamic continuous innovation

Explanation:

Based on the scenario being described it can be said that the change made by Crola in its product is an example of a Dynamic continuous innovation. This term refers to when a company/organization decides to launch the next logical product in it's pre-established line of brand products, using all the resources at their disposal. Which is what Crola has done by releasing the next cell-phones with a new feature.

Answer:

Dynamic continuous innovation

Explanation:

Dynamic continuous innovation can be defined as the process of a firm producing or releasing its next sequence of product or product feature from its already existing product/production line.

Simply put, dynamic continuous innovation is the production of the next product in a production line.

In the case of Crola, it released a new feature in its cells phones that can be changed in the settings. This means that the feature is aimed at continually making the phone services have a wider range of use and gives the user more control.

Cheers

First-mover disadvantages refer to:__________
A. disadvantages associated with entering a foreign market before other international businesses.
B. costs that a late entrant to a foreign market has to bear.
C. a direct restriction on the quantity of a good that can be imported into a country.
D. imperfections in the operation of the market mechanism.
E. disadvantages experienced by being a late entrant in a foreign market.

Answers

Answer: A. disadvantages associated with entering a foreign market before other international businesses.

Explanation:

First-mover disadvantages refer to:__________  

A. disadvantages associated with entering a foreign market before other international businesses.  

First-mover is an individual or organisation that makes an entry into the market first.It has advantages and disadvantages as a First moverone advantage is establish a brand to customersone disadvantage is ssociated with entering a foreign market before other international businesses

Answer:

Option A.

Explanation:

A first mover can be referred to as a service or product that gains a competitive advantage by being the first to enter a particular market with a product or service. Being a first-mover can enable a company to establish a strong brand recognition, and gain customer loyalty before competitors can enter the market. Another advantage is that a producer has enough time to perfect his/her product or service before the appearance of competitors, and also setting the market price for the innovative commodity.

However, there can also be disadvantages which are linked to entering a foreign market before other international businesses, and they can be referred to as first-mover disadvantages. These disadvantages may manifest in the form of pioneering costs, which are the costs that an early entrant must bear, but a later entrant can avoid.

Oreva, a multinational corporation, pays $100,000 per year to an information technology firm to archive and secure all of its data into the information technology firm's cloud platform. In this scenario, the cost incurred by Oreva is an example of _____.

Answers

The question is incomplete, it lacks options.

A) storage cost

B) processing cost

C) acquisition cost

D) retrieval cost

Answer:

Storage cost.

Explanation:

Storage cost can be defined as the amount of money that is spent on storing or holding inventory. Inventory can be defined as unsold goods and services which a business keeps in a warehouse for resale in the nearest future.

It is very essential for companies to keep storage of raw materials, finished products and various machines assemblage. The costs incurred in keeping these materials, maintenance of warehouse and security personnel is known as storage costs.

Listed below are various transactions that a company incurred during the current year. select the impact on total stockholders' equity for each scenario. specifically state whether stockholders' equity would increase (i), decrease (d), or have no effect (ne) as a result of each transaction listed below. consider each transaction independently.

Answers

Answer:

1. No par common stock is issued.

I) INCREASE STOCKHOLDERS' EQUITY SINCE COMMON STOCK ACCOUNT WILL INCREASE.

2. Treasury stock is sold at cost for cash (assume the cost method).

I)  INCREASE STOCKHOLDERS' EQUITY SINCE TREASURY STOCK IS A CONTRA EQUITY ACCOUNT THAT REDUCES TOTAL EQUITY, AND SINCE THE STOCKS WERE HOLD, EQUITY WILL INCREASE.

3. Treasury shares of preferred stock are purchased (assume the cost method).

D)  DECREASE STOCKHOLDERS' EQUITY SINCE TREASURY STOCK IS A CONTRA EQUITY ACCOUNT THAT REDUCES TOTAL EQUITY.

4. A payment date occurs for a cash dividend.

NE) NO EFFECT ON EQUITY, SINCE EQUITY HAD ALREADY DECREASED ON THE DAY THAT THE DIVIDENDS WERE DECLARED.

Panther Products sponsors a defined benefit pension plan. The following information pertains to that plan: Service cost for 2018 $ 480 million Actual and expected return on plan assets for 2018 105 million 2018 amortization of prior service cost 15 million Interest on pension obligation for 2018 150 million Retiree benefits paid during 2018 30 million The pension expense that Panther should report in its 2018 income statement is:

Answers

Answer:

$540 million

Explanation:

The computation of the pension expense i.e to be reported in the income statement is shown below:

= Service cost + interest expense on pension obligation - expected return on plan assets  + amortization of unrecognized prior service cost

= $480 million + $150 million - $105 million + $15 million

= $540 million

We simply applied the above formula so that the accurate pension expense could come

If the government changes taxes without changing government spending to eliminate the recessionary gap, will the minimum required change in taxes be greater than, smaller than, or equal to the minimum required change in government spending? Explain.
the minimum required change in taxes will be greater than the minimum required change in government spending

tax multiplier (mpc/mps = 0/8/0.2=0.4) is smaller than the government spending multiplier (1/mps= 1/.2=5) because of the initial increase in disposable income caused by the decrease in income tax will be saved rather than spent

Answers

Answer:

If the government changes taxes without changing government spending to eliminate the recessionary gap, will the minimum required change in taxes be greater than required change in government spending.

Consumers regard Dell computers and Apple computers as substitutes. If the price of a Dell computer decreases, the A. supply of Dell computers increases. B. demand for Apple computers decreases. C. demand for Dell computers increases. D. demand for Apple computers increases.

Answers

Answer:

B. demand for Apple computers decreases.

Explanation:

If two things are substitute of each and other, that generally in simple words means either this or this. As we can see in the statements that has been provided in the question that Dell and Apple computers are substitute of each other, so if the amount from Dell computer decreases then the demand of the computers made by Apple company will absolutely decrease.

Because two devices which carries almost same qualities and features are also substitute of each other, if price of one device from the both substitutes will decrease, everyone will rush to buy the device with low price and the device with high price will get less popular among the consumers. So, this is the reason which says OPTION(B) is the correct answer.

Final answer:

A decrease in the price of Dell computers, which are viewed as substitutes for Apple computers, leads to an increased demand for Dell computers and a decreased demand for Apple computers. This is demonstrated by a rightward shift in the demand curve for Dell and a leftward shift for Apple in supply and demand diagrams.

Explanation:

When considering the effect of a price decrease for Dell computers, which are substitutes for Apple computers, it is essential to understand the basic principles of supply and demand. A decrease in the price of Dell computers does not affect the supply of Dell computers; rather, it affects the quantity supplied at a given price due to potential changes in production scales or sales strategies by the manufacturer or retailers. The correct answer is B. demand for Apple computers decreases.

As the price of Dell computers falls, consumers view Dell as a more attractive option compared to Apple computers. Consequently, the demand for Dell computers increases because they are a better deal relative to the now comparatively more expensive Apple computers. This situation reflects a substitution effect where consumers opt for the cheaper alternative, leading to a decrease in demand for the substitute, in this case, Apple computers.

An illustration through supply and demand diagrams would show a rightward shift in the demand curve for Dell computers, indicating an increase in demand. Conversely, the demand curve for Apple computers would shift leftward, showing a decrease in demand for Apple computers as consumers switch to the now cheaper Dell computers.

Srishti wants to start a restaurant of her own. As she does not have any savings, she approaches her bank for money and enters an agreement with the bank. According to the agreement, the bank agrees to lend her $5,000 upon request, provided it has sufficient funds to loan the amount. In this scenario, the type of funding obtained by Srishti can be regarded as a _________.

Answers

Answer:

Line of credit.

Explanation:

A line of credit is a loan that is issued by the bank to the customer. This type of loan can be withdrawn at any period of time by the customer.

A line of credit is a type of loan that can be used as a credit card. It is possible for a customer to withdraw money up to a maximum amount when needed, pay back and then withdraw the money again.

A line of credit enables the customer to borrow money without paying a high amount of interest. This type of loan can be used at any time without any form of restriction.

Answer:

Line if credit

Explanation:

Line of credit (LOC) refers to the total amount of money in which a bank has agreed to lend you at a specific interest rate to be paid at a particular period of time. It is agreement between a bank or credit union that state the maximum amount of loan a customer is eligible to.

The borrower can take loan from the financial institution as many times as possible as long as it is still within the maximum limit reached in the agreement coupled with prompt payment of loan. Line of credit is an open-end credit account, which allows borrowers to spend the money, repay it, and spend it again in a continuous cycle.

The lender(financial institution) is responsible for setting the maximum amount of loan, interest rate, payment rate, duration of loan and other things.

The type of funding obtained by Srishti from the bank is called line of credit.

Some of the benefits that Robix gives to its CEO and other top executives as a way to attract and retain talented individuals include chauffeurs, country club memberships, and special vacation policies. These are known as

Answers

Answer:

Perquisites

Explanation:

Perquisites are added benefits attached tonan office or a position in addition to normal salaries and wages. It includes both direct and indirect benefits that an employee enjoys in addition to his or her normal salary. It is also called Perks for short and can include houses, cars and so on. In this case, the perks are given to top executives members and they include country club membership, vacation policies and chauffeurs.

You find that to attract a sufficient number of workers you have to pay them more dollars. Given the price of your output you determine you are paying your workers more in goods than before. Which of the following has risen?

a.The real and nominal value of the wages you pay.
b.The real but not the nominal value of wages you pay.
c.The nominal but not the real value of the wages you pay.
d.Neither the real nor the nominal value of the wages you pay.

Answers

Answer:

The real and nominal value of the wages you pay.

Explanation:

Real wages are the value of wages that are adjusted for inflation and an increase reflects in an individual being able to buy more with their wages earned.

Nominal wages is a rate that is not adjusted for inflation.

In this instance you are paying the workers more in goods than before, so their salarie's purchasing power has increased. This increase reflects an increase in both real and nominal wage rates.

Answer:

A) The real and nominal value of the wages you pay.

Explanation:

Nominal wages are wages paid to workers in monetary value whereas Real wages can be explained or regarded as the amount of goods or services that are purchases by a worker from his nominal wages. Here, the real wages are known as the purchasing power of nominal wages. The supply of labour solely depends on the nominal wages avwirker received. An economic situation of the worker depends on the amount of goods and services he can procure with nominal wages. It is not necessary that his real wages will increase. The economic situation of a worker depends on his real wages.

Heritage, Inc., had a cost of goods sold of $44,621. At the end of the year, the accounts payable balance was $8,403. How long on average did it take the company to pay off its suppliers during the year? (Use 365 days a year. Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) Days' sales in payables days

Answers

Answer:

Days sales in payable = 68.74 days(Approx)

Explanation:

Given:

Cost of goods sold = $44,621

Accounts payable = $8,403

Days sales in payable = ?

Computation of Days sales in payable :

[tex]Days\ sales\ in\ payables=(Accounts\ payable\/cost\ of\ goods\ sold)\times365\ days[/tex]

Days sales in payable = ($8,403 / $44,621) × 365 days

Days sales in payable = 0.188319401 × 365 days  

Days sales in payable = 68.7365814

Days sales in payable = 68.74 days(Approx)

A market is perfect if:

A. The buyers can buy at any quantity without affecting the price.
B. The sellers can sell at any quantity without affecting the price.
C. The parties in the market are price takers.
D. All of the above.

Answers

Answer:

D. All of the above.

Explanation:

A perfect market are describe where the buyers can buy any quantity without effecting the price of the product and sellers can sell the any quantity of goods without effecting the price because the market is competitive so a little change in the price can effect the quantity of that product. In perfect market Quantity may vary but price may not. The parties in the market are price taker. Parties means the suppliers/ firms /producers.

Despite the fact that Priya performs really well in her workplace, she ends up getting only an average performance rating because her peers perform even better. This is an example of _______.
a. central tendency
b. halo leniency
c. contrast
d. similar to me

Answers

Answer:

C. Contrast

Explanation:

Contrast effect in performance evaluation occurs when an individual is evaluated in respect to other individuals present in the job rather than evaluating the individual on the basis of the job requirements and fulfillment. This usually results in the person doing the evaluation overestimating or underestimating the abilities of the individual he or she is evaluating. In this case, Priya ends up being average even though she did well when checked with her job requirements because she was compared to others that performed even better.

During August, 2018, Baxter’s Supply Store generated revenues of $60,000. The company’s expenses were as follows: cost of goods sold of $36,000 and operating expenses of $4,000. The company also had rent revenue of $1,000 and a gain on the sale of a delivery truck of $2,000. Baxter’s net income for August, 2018 is Group of answer choices $21,000. $24,000. $23,000. $20,000.

Answers

Answer:

$23,000

Explanation:

The Net income of the company can be found from the following formula:

Net Income  = Revenue - Cost of goods sold - Operating Expense + Rental Income + Gain on Sale

Here

Revenue generated is $60,000

Cost of goods sold is $36,000

Operating expenses are $4,000

Rental Income is $1,000

Gain on sale of the delivery Truck is $2,000

By putting values in the equation, we have:

Net Income  = $60,000 - $36,000 - $4,000 + $1,000 + 2,000

Net Income = $23,000

What happens on the money balances market (the demand and supply for money) when the Federal Reserve conducts an open market purchase of bonds that is unanticipated. How will this impact the nominal interest rate and the quantity of money held by the public?

Answers

Answer:

Increased Money supply and decreased rates

Explanation:

When the Federal reserve buys the bonds on the Open market operations, the cash is disbursed by the Fed to the seller of bonds which in case increases the money that is supplied in the market and hence the quantity of money held by general public. The interest rate will ultimately decrease as the money supply is more and people tend to spend more than save.

Hope this clear things up.

Goodluck.

Answer:

Decrease rates and increase in the supply of money.

Explanation:

Base on the scenario been described in the question, operations, if the federal government wishes to increase the flow of money in the economy, what is does is that, it buys bonds from the open marke, in so doing, it disburse cash to economy through which the seller of the bonds will get and it will increase the money been increase in open market so money will enough in the hands of individuals.

The concept of relative comparative advantage's origins lie in: a.Adam Smith's work of 1776. b.David Ricardo's work of 1776 c.The Wealth of Nations book, published in 1887 d.On the Principles of Political Economy and Taxation book, published in 1817.

Answers

Answer:

The answer is D.

Explanation:

The concept of RELATIVE comparative advantage's origins lie on the Principles of Political Economy and Taxation book, published in 1817. So option D is the answer

While the concept of ABSOLUTE comparative advantage's origin lie on Adam Smith's work of 1776.

What is comparative advantage?

Comparative advantage is that the economy's ability of a country to supply goods and services at a lower cost than that of trading partners. a country with comparative advantage can sell goods or services at a cheaper price.

When employees actually use their vacation time a.Vacation Benefits Expense is debited, and Vacation Benefits Payable is credited. b.Vacation Benefits Payable is debited. c.Vacation Benefits Payable is credited. d.Wages Expense is debited and Cash is credited.

Answers

Answer:

The correct answer in this case would be option d. or Wages Expense is debited and Cash is credited.

Explanation:

Now,considering that the vacation time of the employees already comes under the paid vacation leaves,it will be automatically registered or recorded in the respective accounting books.As the employer has to pay the wages or salaries to the employees during the their vacation,the Wages benefit account is debited and the Cash that it has to pay to the employee is credited.This accounting entry basically implies that the employer has to pay the outstanding wages to the employees to use their vacation time which implies as an increase through debit and cash outflow which the company has to pay to the employees which is understandably recorded as credit.

Beatriz is trying to identify the work performed and the working conditions for the job of ombudsperson. This job has never existed at Acme Global and Laura does not know much about the job. In this case, the ______ job analysis method would be most appropriate.

Answers

Answer:

The correct word for the blank space is: Subject matter expert panel.

Explanation:

A subject-matter expert panel is a structure that defines the profile, duties, and skills that an expert over a certain topic must fulfill. There could be cases in which the experts could specialize in a single area, while in others, those individuals could have general knowledge over different topics.  

Therefore, using a subject-matter expert panel can be helpful at the moment of defining the responsibilities an ombudsperson has to cover within a firm.

When the allowance method of accounting for uncollectible accounts is used, then

Answers

Answer:

Bad debt expense is recorded in the same year as the credit sale.

Explanation:

Allowance method is generally refer to one of the ways for reporting the uncollectible or bad debt expense which results from a company selling the goods on credit.

This method is used for the process or procedure of uncollectible accounts receivable that records the estimate of the bad debt expense in the same accounting year to which is belongs as the sale. This method is used for adjust the accounts receivable appears on the balance sheet of the company.

Condor Airplane Company has built a new model jet aircraft which it intends to sell to high net worth clients. This aircraft required 25,000 hours to complete. Condor believes an incremental unit-time learning model with an 82% learning curve best reflects the company's production efficiency. Condor just received a contract to make fifteen identical aircraft. What will be the expected unit time for the sixteenth aircraft?

Answers

Answer:

11,303 Hrs

Explanation:

Now here, we can use the learning curve formula, which is as under:

Y = a *  X^ (log of learning rate / log 2)

Here

Y is the average time taken by each unit

a is the time taken by the first unit which is 25000 hrs

X is the number of units to be produced which is 16 unit (Including the first unit)

Learning Rate is given and is 82%

So by putting values we have:

Y = 25,000 hrs *  16 ^ (Log 0.82 / Log 2)

Y = 25,000 * 16^(-0.2863)

Y = 25,000 *  0.45212 = 11,303 Hrs

Brett is a manager at a small publishing firm. He supervises the work of 30 employees. He is friendly to every employee. He strives to promote a favorable work environment where everyone feels comfortable. However, he does not expect them to perform exceptionally well. In the context of the Blake/Mouton leadership grid, which of the following leadership styles is Brett using in this scenario?
A) The middle-of-the-road style.
B) The country club style.
C) The authority-compliance style.
D) The impoverished style.

Answers

Answer:

B) The country club style.

Explanation: The country club style this is the type of leadership often described as high people-low results, in this style of leadership the leader puts clear and a better part of his or her focus on the wellbeing of his or her followers,he or she does everything possible to make them happy because he or she believes that their happiness determines how well they will perform.

Which of the events is likely to occur when the business cycle is in a period of recession (contraction)? an increase in the standard of living an increase in unemployment an increase in GDP (gross domestic product) an increase in economic growth

Answers

Answer:

an increase in unemployment.

Explanation:

A business cycle is also called as an economic cycle pr a trade cycle and is downwards or the upward movement of the GDP around its long growth trends.The length of the business cycle is the period of time constrain and rapid shifts in the period of the economic growth to the periods of the relative stagnation and decline. As during the recession slow period of economic growth, rise the unemployment and a drop in the sales and a decline of the demands, income gets stagnant or declines.
Final answer:

During a recession, there is likely to be an increase in unemployment, a decrease in GDP, and a decrease in economic growth.

Explanation:

In a period of recession (contraction) in the business cycle, there are several events that are likely to occur:

An increase in unemployment: During a recession, businesses often cut back on hiring or even lay off workers, leading to an increase in unemployment rates.A decrease in GDP (gross domestic product): GDP measures the total value of goods and services produced in a country, and during a recession, economic activity typically slows down or contracts, resulting in a decrease in GDP.A decrease in economic growth: Recessions are characterized by a decline in economic growth rates, as businesses and consumers spend less and investment declines.

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____________is considered a good indicator that helps media planners compare potential for usage of a product/brand across demographic groups. It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and the multiplying the quotient by 100.
A. CPM.
B. Index number.
C. CPP.
D. GRP.

Answers

Answer:

B. Index number

Explanation:

An echocardiogram on a one day-old infant with refractory hypoxemia finds no evidence of congenital heart disease but reveals right-to-left shunting through a patent ductus arteriosus, tricuspid valve regurgitation and an enlarged right ventricle. Which of the following is the most likely problem?

Answers

Answer:

The answer is persistent pulmonary hypertension of the newborn (PPHN).

Explanation:

Persistent pulmonary hypertension of the newborn (PPHN) can be defined as situation in which there is a failure of the normal circulatory transition that takes place after birth. It is a syndrome that is characterized by marked pulmonary hypertension that causes hypoxemia secondary to right-to-left shunting of blood at the foramen ovale and ductus arteriosus.

Persistent pulmonary hypertension of the newborn (PPHN) occurs when the pressure in the blood vessels supplying the lungs of a newborn baby remains high after birth. The pulmonary arteries are narrowed, reducing blood flow through the lungs and causing the pressure to be naturally high. What this means is that PPHN happens when a newborn's circulation system doesn't adapt to breathing outside the womb because while in the womb, the fetus receives oxygen through the umbilical cord, therefore, the lungs need little blood supply.

"The most likely problem is persistent pulmonary hypertension of the newborn (PPHN).

The clinical presentation of refractory hypoxemia in a one-day-old infant, along with the echocardiogram findings of right-to-left shunting through a patent ductus arteriosus (PDA), tricuspid valve regurgitation, and an enlarged right ventricle, is highly suggestive of persistent pulmonary hypertension of the newborn (PPHN). PPHN is characterized by the failure of the normal circulatory transition at birth, where the pulmonary vascular resistance (PVR) remains elevated, leading to right-to-left shunting of blood and subsequent hypoxemia.

In a healthy transition from fetal to neonatal circulation, the PVR decreases after birth, allowing for increased blood flow to the lungs for gas exchange. However, in PPHN, this decrease in PVR does not occur, and as a result, blood is shunted away from the lungs through the PDA or foramen ovale, leading to severe hypoxemia. The right-to-left shunting through the PDA and the enlarged right ventricle indicate that the right side of the heart is working harder to overcome the elevated pulmonary pressures. Tricuspid valve regurgitation can also occur as a consequence of right ventricular dysfunction or dilatation due to the increased workload.

The absence of congenital heart disease on the echocardiogram helps to rule out structural heart defects as the primary cause of the hypoxemia and shunting. Instead, the findings are consistent with PPHN, which is a functional disorder of the pulmonary circulation. Treatment of PPHN typically involves supportive care, optimization of ventilation, and sometimes the use of pulmonary vasodilators, such as inhaled nitric oxide, to reduce the PVR and improve oxygenation."

Consider the problem facing two firms, YumYum and Bertollini, in the frozen food market. Each firm has just come up with an idea for a new "frozen meal for two" which it would sell for $9. Assume that the marginal cost for each new product is a constant $2, and the only fixed cost is for advertising. Each company knows that if it spends $12 million on advertising it will get 1.5 million consumers to try its new product. Yum Yum has done market research which suggests that its product does not have any "staying" power in the market. Even though it could get 1.5 million consumers to buy the product once, it is unlikely that they will continue to buy the product in the future. Bertolini's market research suggests that its product is very good, and consumers who try the product will continue to be consumers over the ensuing year. On the basis of its market research, Bertollini estimates that its initial 1.5 million customers will buy one unit of the product each month in the coming year, for a total of 18 million units.Which of the following is most likely? A) Both YumYum and Bertollini will advertise. B). Neither YumYum nor Bertollini will advertise. C). YumYum will advertise, but Bertollini will not advertise. D). Bertollini will advertise, but YumYum will not advertise.

Answers

Answer:

D). Bertollini will advertise, but YumYum will not advertise

Explanation:

Base on the scenario been described in the question between the two company which is Bertollini and YumYum, after both company have done the research, they discovered the advantage to either advertise or not, in the case of YumYum, it could not after after the research because it discovered that it product does not have any staying power in the future this will make them not to advertise

While in the case of Bertollini, after doing a market survey or research, it discovered that it product is very good and consumers who purchase the product will continue to buy over an issuing year, so it will advertise.

Answer:

D). Bertollini will advertise, but YumYum will not advertise.

Explanation:

Marginal costs represent the additional costs incurred by a firm arising from additional volume of production.

This would take to consideration major components of costs; variable, labor and fixed.

It is save to say that the firm is already in business and its existing production line will serve for the new product roll out, and if there will be need for an extra investment in the production line it will feature in its Marginal costs computation.

Let's look at YumYum

New product for 2

Selling price = $9

Marginal costs = $2

Profit = $7

The peak volume expectation in sales based on research is 1.5million orders

Profit therefore will be $7 x 1.5million = $10.5million

Projected Advert costs = $12m

If YumYum advertises, it will end in a loss position of -$1.5million. (I doubt the shareholders in YumYum will be willing to invest in advert on this product)

Now, let's look at Bertollini

New product for 2

Selling price = $9

Marginal costs = $2

Profit = $7

The peak volume expectation in sales based on research is 1.5million orders monthly = 18 million per annum

Profit therefore will be $7 x 18million = $126million

Projected Advert costs = $12m

If Bertollini advertises, it will be the right investment to take to sustain demand for its product. Besides it doesn't significantly impact its profit which will become $114m (The shareholders of Bertollini will allow the investment in advertisement)

Vandelay Industries has discovered a defect in one of its products that may result in injury to users. The company believes it must quickly develop and implement a recall program.
It is likely that Vandelay soon will be placing a great deal of emphasis on _________.

A. reverse logistics
B. inbound logistics
C. materials handling
D. third-party logistics

Answers

Answer:

A. Reverse logistics

Explanation:

Reverse logistics has to do with the return of a product to the manufacturer/producer or distributor for either servicing, refurbishment or recycling. With the defect discovered, Vandelay can use reverse logistics in getting the products back in order to fix the defects in the products. Reverse logistics also refers to activities conducted after the sale of a particular product to recapture the product value or/and end the life cycle. It involves reusing of products and materials.

Answer: C. materials handling

Explanation: Material handling is used to ensures an increase in safety from permanent and temporary disabilities. Materials handling involves the movement of a material during manufacturing, dis­tribution (warehouse), or office environment. Materials handling also takes place during prepara­tion for shipment.

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