You have selected to place a direct mail piece with a local vendor that will include your message insert along with others. The vendor's mailing will reach 100,000 homes but only 50,000 are in your immediate marketing area. You would like to target only the 50,000 homes closest to your store, but would consider the full 100,000 home reach if it is cost effective. The cost for the production of the insert and mailing is $75 per 10,000 for the 50,000. There is also a $50 charge for using the 50,000 home reach. The cost for production of the insert and mailing is $55 per 10,000 for the 100,000. Calculate the total investment for this direct mail promotion for each option.

Answers

Answer 1

Final answer:

The cost for the direct mail promotion is $425 for 50,000 homes and $550 for 100,000 homes. Choosing the 50,000 home reach is less expensive, making it the more cost-effective option if targeting the immediate marketing area.

Explanation:

The total investment for the direct mail promotion can be calculated for each option. First, we'll calculate the cost for reaching 50,000 homes:

Cost for 50,000 homes = ($75 per 10,000 homes × 5) + $50 charge = ($375) + $50 = $425.

Now we'll calculate the cost for reaching 100,000 homes:

Cost for 100,000 homes = $55 per 10,000 homes × 10 = $550.

Comparing the two options:

The 50,000 home reach costs $425.The 100,000 home reach costs $550.

Given the costs, targeting only the 50,000 homes is cheaper than the full 100,000 home reach. Therefore, if cost-effectiveness is the primary concern and the goal is to target the immediate marketing area, the 50,000 home reach is the better option.

Answer 2

The correct option is (d), "50,000 Reach: $425 100,000 Reach: $550", as for the 50,000 home reach option, the total cost is $425. For the 100,000 home reach option, the total cost is $550.

To calculate the total investment for this direct mail promotion, let's break down the costs for each option step by step.

50,000 Reach

Cost for the production of the insert and mailing: $75 per 10,000 for 50,000 homes. So, $75 x 5 = $375.Additional charge for 50,000 home reach = $50.Total cost = $375 + $50 = $425.

100,000 Reach

Cost for the production of the insert and mailing: $55 per 10,000 for 100,000 homes. So, $55 x 10 = $550.Total cost = $550 (since there's no additional charge mentioned for this reach option).

Thus, the total investment for the direct mail promotion is:

50,000 Reach: $425100,000 Reach: $550

Full Question:
You have selected to place a direct mail piece with a local vendor that will include your message insert along with others. The vendor's mailing will reach 100,000 homes but only 50,000 are in your immediate marketing area. You would like to target only the 50,000 homes closest to your store, but would consider the full 100,000 home reach if it is cost effective. The cost for the production of the insert and mailing is $75 per 10,000 for the 50,000. There is also a $50 charge for using the 50,000 home reach. The cost for production of the insert and mailing is $55 per 10,000 for the 100,000. Calculate the total investment for this direct mail promotion for each option.

a) 50,000 Reach: $400 100,000 Reach: $700

b) 50,000 Reach: $360 100,000 Reach: $500

c) 50,000 Reach: $700 100,000 Reach: $900

d) 50,000 Reach: $425 100,000 Reach: $550


Related Questions

if you were starting a a now business describe at least three departments to the company that you would need right away why are these departments so important

Answers

The departments that I would need right away include the procurement department, marketing department, and human resource. The procurement department will be important to acquire the products to be sold in generating revenue. Marketing will be vital in managing the sale of the products. Human resource is important in managing the business' people asset.

A new business must have core departments such as Finance and Accounting, Operations, and Marketing and Sales from the start, as they are essential for budgeting, operational efficiency, and revenue generation, respectively.

Key Departments for a New Business

When starting a new business, three essential departments that are necessary from the get-go include:

Finance and Accounting: This department is crucial for budgeting, tracking cash flow, and ensuring that you are making more money than you spend. It's also responsible for paying bills, collecting payments, and conducting the necessary financial analyses to keep the business on track.

Operations: The operations department is fundamental to ensure that everyday activities are carried out efficiently and effectively. This includes managing inventory, procurement of materials, maintaining equipment, and ensuring product or service delivery to customers is seamless.

Marketing and Sales: To generate revenue, you must attract customers and make sales. This department is responsible for understanding customer needs, creating marketing strategies, advertising, promoting the business, and ultimately driving sales.

These departments are integral to the success of the business because they help maintain financial health, ensure the business runs smoothly, and drive revenue generation. All these functions are necessary to sustain and grow a new business.

The menu in a franchise restaurant differs from that of an independently owned restaurant in which of the following ways

Answers

Final answer:

Franchise restaurant menus prioritize efficiency, predictability, calculability, and control, resulting in a standardized, uniform offering across locations. Independently owned restaurants typically offer more variety and can adapt their menus to local preferences and seasonal ingredients.

Explanation:

The menu in a franchise restaurant often differs from that of an independently owned restaurant by emphasizing efficiency, predictability, calculability, and control. Franchises like McDonald's create standardized experiences across all locations, including the items offered on their menu. This means that the food and services provided are uniform, making them reliable in the eyes of customers and efficient in terms of production and service. In contrast, independently owned restaurants generally have more freedom to customize their menus and provide a unique dining experience, often resulting in a wider variety of offerings that may change based on local tastes, seasonal ingredients, and the chef's creativity.

It is a type of business that is recognized as a separate legal entity is called
a.law of supply
b.partnership
c. profit
d.corporation

Answers

the answer is d. corporation...

Which skill or ability is most important for employees in the business and financial operations occupational cluster?

Answers

Change is constant in the business and financial operations industry. Therefore, an employee must be versatile so he/she can cope with the fast-changing environment. He/She must also know basic computer skill/technical knowledge and must have a keen attention to detail.

Though @Felecityyy got the answer correct for those need to get straight to the point its A.  attention to detail  for plato

Which determinant MIGHT increase supply in the market?
A) an increase in the price of complementary goods
B) an increase in the number of sellers of a product
C) an increase in the number if consumers in the market
D) an increase in the price of inputs to make the product

Answers

B) an increase in the number of sellers of a product

Answer:

The Correct Answer is B.

Explanation:

There are various factors which help in the Increase supply in the market, these factors are such as:

An improvement in labor productivity which lowers unit labor costs.A Downward in the world price of products and raw materials that are imported.The entry of new sellers and products into the market.Indirect tax on producers is reduced in the large size. A government subsidy to cover some of the supply costs of firms.

Which task would best be performed by a worker in Accounting? developing creative ideas to sell a product monitoring employees’ salary information recruiting new workers to fill jobs answering phone calls and e-mails

Answers

monitoring employees' salary info

Answer:

monitoring employees’ salary information is the correct answer.

Explanation:

A person who works in Accounting does the following task such as preparation of financial reports, payments of employees, to maintaining funds.

The main task of accountants is to make and analyze financial records.

They make assured that reports are correct and taxes are given correctly and also on time.

Accountants summaries the financial operations of a company so that the company runs efficiently.

Thus, someone from Accounting is more likely to be (B) monitoring employees’ salary information.

Stanley, a police officer, is investigating a crime scene. During the search, he comes across a murder weapon with fingerprints on it. Which type of evidence has Stanley discovered? A)direct evidence
B)testimonial evidence
C)real evidence
D)circumstantial evidence

Answers

Answer:

C

Explanation:

To which category of promotional activity does a television commercial belong?

A) advertising
B) personal selling
C) public relations
D) sales promotion
E) telemarketing

Answers

I would say A. Advertising.

Answer:

A. Advertising

Explanation:

Correct for plato

Which of the following typically has the lowest fees or cost to use?

A. Debit card
B. Credit card
C. Cash advance
D. Payday Loan

Answers

Answer: A. Debit card

Among  Debit card, Credit card, Cash advance and Payday Loan, a debit card typically has the lowest fees or cost to use. A debit card is a plastic payment card used instead of cash when making purchases. Unlike in a credit card, the money comes directly from the user's bank account when performing a transaction.

Credit cards, cash advance and a payday loan are the same in the sense that they extend a line of credit to their users. Users are then charged with an interest higher than the fee charged in using debit cards.


Given: m parrallel to n prove: angle 2 and 7 are supplementary

Answers

angle 2 and angle 6 are congruent  because they are corresponding angles therefore making angles 2 and 7 supplementary
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